No more targeting by sexual orientation for European Facebook Ads demographics

[ImagesAndWords]

How gay is this?

Facebook Ads Will No Longer Target Gays in Europe | Carnal San Francisco

 

[mattfca]

thats so gay

 

[conv3rsion]

anybody running US gay dating should watch this. you will effectively have to move to purely keyword based targeting should this happen in the states.

 

[Spliffic]

Knobgobbling and choad smoking work well for that demo.

 

[mattfca]

"Male" KW "Interior Decorating"


There crisis averted.

 

[Sonny Forelli]

^ also toss is "appletini" and "brunch" and you've covered the other 20%.

 

[Kristin]

I guess it surprises me more that this happened in Europe first over the US.

 

[conv3rsion]

I guess it surprises me more that this happened in Europe first over the US.

its about privacy, not homosexuality. They seem to actually care about their privacy over there. and if anyone was going to piss them off first, it was going to be facebook.

 

[papajohn56]

don't forget Music: Cher, Techno

 

[schockergd]

I'm surprised anyone got ads approved......I've tried german ads repediately , and the interns deny everything just cuz it's a foreign language.

 

[colorfast]

Fuck. If this is going to happen in the US I am so screwed.

 

[HockeyFan]

Favorite Song ... YMCA

 

[HarveyJ]

Quick Question: How many people bothering to respond to this actually read the article? Because if you did, you'd realise it's less about Facebook and more about the EU not liking it when you harvest data on people's sexual identity, and they want people to cut that shit out. Considering all the US hangups about sexuality, I doubt this'll make it's way into the US, or any other major landmass', Facebook versions any time soon.