Ok maybe I'm an asshat but Google Audio Ads?

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Miguel

internets specialist
Apr 30, 2007
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I saw this in my adwords account earlier how long has this been available? and is anyone using it?

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Edit: heres a little copy-paste:

Google Audio Ads - [SIZE=-1]New![/SIZE]


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Special Offer: Earn $400 towards your first radio campaign. Offer expires June 30, 2007.
Learn more

Radio advertising is a cost-effective way to convey your message.
  • Share your message with millions of potential customers.
  • Run your ads on AM and FM stations across the entire U.S. by targeting specific cities, times of day, and radio station formats.
  • Set your own budget and decide when and where you'd like your ads to air.
Plus that $400 credit on your first campaign sounds pretty cool. even though I know those campaigns can run into the tens to hundreds of thousands for radio ads.
 


I can help people out making Audio Ads for a small fee :)

I want to do these and applied to the beta program but have yet to be accepted. Who knows if I will I'm sure its only for really big spenders.
 
What i want to know is, how can you be sure the ads play? Unless your advertising only on local stations and tune in to make sure they are played...
 
You can get an ad made on the google market place so that still gets you $300 in credit.
 
barman said:
I would try it but i don't know many actors since ive moved here.
Click to expand...

I do voice acting. I also could refer you to several actors/actresses in the LA area with whom I've worked (though in this day and age, that isn't really necessary). :)
 
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By the way, if you plan on testing radio in a single market I would go direct with the radio stations. You can negotiate a much better deal. Trust me, I work in the industry and I know all the angles. And, June is the best time to buy radio... at least that's when it's cheapest (that and January)
 
chillinhh said:
What i want to know is, how can you be sure the ads play? Unless your advertising only on local stations and tune in to make sure they are played...
Click to expand...

There are services that will monitor ads for you.

Personally, unless you have some real world advertising marketing experience, I would be hesitant to "test" out radio ads. There is a lot do advertising with traditional tv/radio media, and there is no way to effectively do it inexpensively.

Look at Rich Jerk, he ran all guides of mis-targeted radio ads, and it did little for him.

I am kind of curious as to how google has interfaced the whole process though. I used to do a lot of radio/tv advertising for one of my businesses many years ago. It was a pain essentially dealing with every station individually. So I would be curious to check it out.
 
I never tried it , and the reason why is because I always felt like it cant even come close to the quality of your audience as ppc or anything basically that you can target by any internet marketing method . Now this is from an online marketer point of view .
The reason why is because when you market online your people are already in your businesses (or whatever you promote, affiliate campaign, product etc . ) door step, now when somebody hears your ad on the radio they are not necessarly on the internet , they could be driving, laying on the beach whatever ...
The bottom line is , if you want to brand your business and have a large budget I can see how advertising in radio can be effective way for you , specially if you do geo targeted service/products . But only after you have exhausted all the possible ways of marketing online.

stojan
 
The funniest thing is I heard two commercials this morning that I guarantee you were courtesy of the Google Radio ads. I wrote about it in my blog. Suffice it to say they were for free x-box giveaways (something the FTC is not going to be happy about), and they totally mis-targeted their audience. The people listening to the show I was listening to were unlikely to rush to their computer to get an allegedly free X-Box.

Anyone with aspirations like this needs to realize that traditional media is more closely watched and monitored for claims. You can't make a claim for a free x-box if you are not giving away a free x-box.

Will be interesting to see how it goes...
 
I agree with aeiouy when he says
Personally, unless you have some real world advertising marketing experience, I would be hesitant to "test" out radio ads. There is a lot do advertising with traditional tv/radio media, and there is no way to effectively do it inexpensively.
Click to expand...
If you don't know what you're getting into, it ain't cheap and it ain't easy unless you want your ads to come off looking or sounding like they're from YouTube.

I too have spent loads of cash on tv and radio ads. There's an awful lot of behind the scenes stuff one can't even imagine until they're involved. Not to mention how pissy the talent can be, sometimes.

Researching your market and hitting the right target is tough... impossible if you have no marketing background. Not the same as IM, when you have to figure out what medium, what time of day and what particular show your demographic will be tuned in to. Miss on that and you've just thrown a handful of shit at the wall and none of it stuck.

It makes me cringe to see or hear an amature ad. I'm almost embarrassed for the people involved. Who was that kid everyone was ripping on a week or so ago for his e-book video? Imagine that going out on the TV or radio to millions of people. erk!

My take on offline ads for web sites is, unless I have a VERY memorable URL or easily searched for and found product, I'm not doing it. I can't count the number of times I've seen or heard a URL while I was out and, by the time I got home, couldn't recall what it was. That's my opinion, though.

Obviously, the best targeted traffic comes from people who are already ON a computer and looking for something. I suppose that's why AdWords and such is so competetive.
 
Voices dot com for your voice talent - tons of people. That had better be one heck of a product, though. Maybe you'd be better off finding podcasts in your niche or web radio and trying those first. As someone already mentioned, radio is more for branding or events. I drive by a billboard probably 80 times before I remember to check it out at home. I can't even remember the last time I did that with radio...
 
I agree with stojan's point here. Traditional offline marketing doesn't get close to the targeted (sometimes "laser-targeted") marketing you can do on the web with the right campaign and ads - taking people straight to the conversion-point. It's kinda like throwing out CPM banner ads and hope that someone somewhere will remember (or maybe maybe click on) your slogan/product/branding/service and hope for the sales to come in later.

I'd be interested to hear if anyone has tested this with a certain degree of success though. :)
 
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