I don't know about overseas but here in the U.S Hyundai will never be a "luxury" brand. Their stigma is horrid here. If they were smart they would have spun off a luxury brand like Toyota did with Lexus, or Nissan did with Infiniti. With that said Hyundai's are really nice cars until you hit about 45k miles... then shit starts falling apart. I can only imagine what my mom's 2011 Sonata is going to be like at 100k.