Do what I started doing. Whenever I hear my wife gripe about stuff (typical women gripes about fashion, beauty, hair, ailments, etc) I usually tell her "go to Google and find the solution to it, don't gripe to me about it".
Then I just sit and watch. It's the best way I know how to get inside the average internet searcher's head.
This is brilliant!!
My wife gripes so much, I should be a millionaire by the end of the year.