Exactly. Ignore all the other numbers on the page and look at the one that says "Fundraising Efficiency". In the case of the Red Cross, it's $0.17.
17 cents of every dollar they collect goes to the causes they support.
And to answer the question, I don't have any problem with people making money off natural disasters, but it all depends on what you're making the money off of. Selling survival guides, earthquake preparedness kits and iodine tablets is one thing. Selling bottled water in the disaster zone at 100 times the normal retail price is something entirely different.