Not a bad book, didn't go into the detail I thought it would though. It's also not laid out like your traditional ebook, each chapter has it's own marketing message to relate to.
Lots of real life examples to make you think outside the box when it comes to writing creatives etc.
Definitely worth the read, especially if you're doing inhouse PPC for a company but not really geared towards affiliate marketers.
Lots of real life examples to make you think outside the box when it comes to writing creatives etc.
Definitely worth the read, especially if you're doing inhouse PPC for a company but not really geared towards affiliate marketers.
