He means 1st person.
Basically what they don't want is for people to think that an advert that shows a pic of a pretty girls is someones actual profile.
e.g. if you have a pic with "Hey come chat with me" the visitor would be fooled into thinking this is a real person on POF and that they would be going to visit their profile.
By also having a call to action that is basically saying "click on this and you will be going to another site" it will also be less likely for the visitor to be fooled.
Correct me if I am wrong Ben.
Basically what they don't want is for people to think that an advert that shows a pic of a pretty girls is someones actual profile.
e.g. if you have a pic with "Hey come chat with me" the visitor would be fooled into thinking this is a real person on POF and that they would be going to visit their profile.
By also having a call to action that is basically saying "click on this and you will be going to another site" it will also be less likely for the visitor to be fooled.
Correct me if I am wrong Ben.