I was reading another post and saw some people having some difficulty with this topic. You want to send the clicker right to the merchant's landing page, but if you do, you have to have your display url match your destination url. So what can you do?
Well it's easy really. First make a "catch all" mall type site that you can put everything you're promoting on. So say you're promoting dog collars, hair gel and kangaroo adoption. Your mall type site would have a very general page for each of those, (your generic landing page), then you would link them all together on your main index page. (you can get as professional as you want with the design, up to you).
So you have domain name: xyz.com
You put the following on the index page:
- link to xyz.com/dog-collars
- link to xyz.com/hair-gel
- link to xyz.com/kangaroo-adoption
Then you make a general landing page for each of those offers above with a cloaked affiliate link leading to the merchants main page. (Cloaked just means a redirect using php or whatever you want, you don't want google to penalize your site as being an affiliate site due to affiliate links).
Now when making your ads, you put the display url as "xyz.com" and the target url as "xyz.com/dog-collars", (for example). Add one keyword to adgroup called "delete me". You are going to add your keywords later and each keyword is going to have it's own url attached to it.
Go through all the steps to set up the adgroup as you usually would after that, don't worry about your bid, set it to anything you want because the only keyword is "delete me" and you're going to delete it later.
Say your dog collar site has 150 different types of dog collars and being a smart ppc marketer, you want specific keywords to go to specific merchant landing pages. So open up excel, (or notepad or whatever you want to use) and use this:
keyword1**0.25**http://www.merchanturl.com/dog-collar-one
keyword2**0.25**http://www.merchanturl.com/dog-collar-two
etc...
Now use the "quick add" feature and input your list into your adgroup. That shows your keyword, the bid for that keyword and the url for that keyword. This is the good part. You are showing google the SAME display url and destination url, so they're happy. BUT you are sending clicks to specific merchant landing pages that are NOT on your domain. No redirects, no low quality score. If google checks your destination url, they're happy because sure enough, there's an ad for the merchant there. It's not a bridge page because it's part of your "mall" and google LOVES that.
So now you've got around their redirect b.s. and everyone is happy. The clicker is going to the merchant directly and google is not screwing you over with high bids due to a low quality landing page. (When they check the page, they check the merchants page not your general one.) The key is that adwords currently does NOT cross reference things. I hope no one from there reads this because I'm sure they'll put an end to it if they do... I've used this method for several programs and it works everytime so far.
Anyhow, that's how you do it. Hope it made sense.
:rasta:
Well it's easy really. First make a "catch all" mall type site that you can put everything you're promoting on. So say you're promoting dog collars, hair gel and kangaroo adoption. Your mall type site would have a very general page for each of those, (your generic landing page), then you would link them all together on your main index page. (you can get as professional as you want with the design, up to you).
So you have domain name: xyz.com
You put the following on the index page:
- link to xyz.com/dog-collars
- link to xyz.com/hair-gel
- link to xyz.com/kangaroo-adoption
Then you make a general landing page for each of those offers above with a cloaked affiliate link leading to the merchants main page. (Cloaked just means a redirect using php or whatever you want, you don't want google to penalize your site as being an affiliate site due to affiliate links).
Now when making your ads, you put the display url as "xyz.com" and the target url as "xyz.com/dog-collars", (for example). Add one keyword to adgroup called "delete me". You are going to add your keywords later and each keyword is going to have it's own url attached to it.
Go through all the steps to set up the adgroup as you usually would after that, don't worry about your bid, set it to anything you want because the only keyword is "delete me" and you're going to delete it later.
Say your dog collar site has 150 different types of dog collars and being a smart ppc marketer, you want specific keywords to go to specific merchant landing pages. So open up excel, (or notepad or whatever you want to use) and use this:
keyword1**0.25**http://www.merchanturl.com/dog-collar-one
keyword2**0.25**http://www.merchanturl.com/dog-collar-two
etc...
Now use the "quick add" feature and input your list into your adgroup. That shows your keyword, the bid for that keyword and the url for that keyword. This is the good part. You are showing google the SAME display url and destination url, so they're happy. BUT you are sending clicks to specific merchant landing pages that are NOT on your domain. No redirects, no low quality score. If google checks your destination url, they're happy because sure enough, there's an ad for the merchant there. It's not a bridge page because it's part of your "mall" and google LOVES that.
So now you've got around their redirect b.s. and everyone is happy. The clicker is going to the merchant directly and google is not screwing you over with high bids due to a low quality landing page. (When they check the page, they check the merchants page not your general one.) The key is that adwords currently does NOT cross reference things. I hope no one from there reads this because I'm sure they'll put an end to it if they do... I've used this method for several programs and it works everytime so far.
Anyhow, that's how you do it. Hope it made sense.
:rasta:
