Is it more important to see which keywords are bringing the most leads/conversions or which ads are bringing the most leads/conversions?
Say you have the option of specifying your destination url. Which provides the most useful information?
1. http://www.example.org/300 (where 300 identifies your keyword)
2. http://www.example.org/offer (where 'offer' identifies your ad copy)
If you choose option 1 and focus on tracking which keywords are converting most successfully, how do you track which ads are converting successfully? And viceversa for option 2.
I'm guessing that there is some built in functionality for tracking which ad is performing well but I'm just going through AdCenter so I might not have gotten there quite yet.
Say you have the option of specifying your destination url. Which provides the most useful information?
1. http://www.example.org/300 (where 300 identifies your keyword)
2. http://www.example.org/offer (where 'offer' identifies your ad copy)
If you choose option 1 and focus on tracking which keywords are converting most successfully, how do you track which ads are converting successfully? And viceversa for option 2.
I'm guessing that there is some built in functionality for tracking which ad is performing well but I'm just going through AdCenter so I might not have gotten there quite yet.