Prosper 202 and Mobile

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pixelo

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Nov 22, 2010
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Im running a mobile offer using Prosper202 to track and cloak. The problem is that a large amount of the clicks never reach the offer, If I spend $40, often only $20-25$ of traffic actually reaches the merchant.

Im running prosper on a dedicated (vps) server so it should be fast. Does anyone know if this is just a fact of life when advertising on mobile? Users closing window, cancelling etc?
 


It's a fact of life with mobile. I lose clicks between the mobile PPC network and P202 and then some more between P202 and the mobile offer. Just need to watch EPC and decide if it's worth running.
 
Its very touch and go. Just about breaking even which is annoying as there is a lot of volume so if I could just stop losing so many clicks it could be huge.

Cloaking in P202 adds an extra url to jump through - but im not really keen to stop cloaking as my AM will just start pimping out my traffic sources to every big spending affiliate on the network.
 
anyone having similar issues with campaigns on lead impact? not mobile but I am cloaking and there is about a difference of 300 impressions.. so about $5 in advertising is MIA and since i am breaking even, its pissing me off.
 
There is no reason Prosper won't forward the hits, it might count them as duplicate clicks (due to the same IP) but just because it's a mobile visitor doesn't mean it won't work.
 
HockeyFan said:
There is no reason Prosper won't forward the hits, it might count them as duplicate clicks (due to the same IP) but just because it's a mobile visitor doesn't mean it won't work.
Click to expand...

True. Where I think the clicks are being lost is first on the mobile ad network side. There is probably some click fraud, but not as much as I initially expected - certainly much less than on the second-tier PPC networks. Some could also be lost due to sloppiness with the mobile ad networks themselves.

Where most of my clicks disappear is between P202 and the mobile CPA network. I think the CPA network/advertisers are to blame and not P202. Mobile data networks often assign the same IP address to multiple handsets so you'll get quite a few clicks all with identical IPs.

Uniqueness on mobile is determined by phone number - not IP address. My concern is that using CPA tracking platforms built for the "Big Web" (LinkTrust) for mobile CPA tracking may cause legitimate mobile leads to get thrown out because many of the handsets have been allocated the same IP address within a cellular region.
 
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