Pulse360 doing away with misleading <city> ad copy

bb_wolfe

bb_wolfe

Medicinal KFC
Jan 1, 2008
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From Pulse:
Our ad guidelines for the use of the city code have changed. The code can not be used in copy in any misleading way. Please provide revised copy for all sub-accounts that are using this code, to be compliant by this afternoon EST (7/23/2009) or our Relevancy Team will be making the necessary changes to your creative so that it is compliant with our new guidelines.
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yeah it won't be long before pulse bans all rebills, flogs, etc.

Pulse already banned diet on all comcast.net campaigns.
 
ha i'll be looking at what that MSNBC ad board is gonna look like when this goes in effect. Every single ad started with CHICAGO MOM BLA BLA BLA
 
The noose is tightening right across the board..

There sure is a gap in the Market for nws that have volume, cpc pricing and the lack of anal policies on ad approvals
 
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