Question about International Ads on FB

GeorgeB

GeorgeB

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Jun 24, 2006
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Quick question: If you are running an offer for a non-English speaking country do you create your FaceBook ad copy in the local language as well?

Ok it seems like a stupid question right out of the gate since the lander is in the local language and all..... But considering this is FaceBook -- the ones who deny your ad because they can't see it due to geo-location issues -- what do they do if you write your ad in a different language?
 


Always translate your adcopy in X non-english speaking country. Even if the LP is not translated, it will help bring closer conversions because you direct the call-to-action before there is one. Either way they have a better idea of what they can expect clicking your ad, and then using what they initially saw to interact on the offer page.
 
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gtrplyr said:
I wrote an ad in Greek and they approved it.
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Of course. Also get creative and take some risk by trying some aggressive language in your adcopy for high CTR. You'll be surprised how many "offensive" ads get through. FB won't term you if they don't like it, they'll simply disapprove and let you play the re-submit game.
 
GrindHard said:
Of course. Also get creative and take some risk by trying some aggressive language in your adcopy for high CTR. You'll be surprised how many "offensive" ads get through. FB won't term you if they don't like it, they'll simply disapprove and let you play the re-submit game.
Click to expand...

I'd imagine they're just banging those into babelfish as it is for anything outside a couple languages.
 
I believe someone else said it right. If your sales page is in English, then you might as well do your ad copy in English. The same would apply in other languages as well. Try sticking to whatever your sales copy is written in. If your sales page has multiple language options available, try split testing it.
 
I've had better CTRs on translated ads. And as GrindHard said above you can have some pretty "offensive" ads approved. I had ads in german that had the title ("are you a virgin?" or "wanna get laid?").
 
I don't think that their interns are literate in much more than English, Spanish, possibly French, and occasionally German. I'd be surprised if they really knew any other language.

In fact, earlier this year, as a test, I tried a bizop ad written in a plausible gibberish (it looked vaguely like Turkish or Hungarian with some umlauts and accent marks) next to one of the famous "wad of money" images, and then tried to get it approved.

If the landing page was in French, Spanish, or German, it went through. If the landing page was in English, the ad wasn't approved.

Oddly, the gibberish ad had had a pretty good click through rate, like a .07.
 
thebigspender said:
I've had better CTRs on translated ads. And as GrindHard said above you can have some pretty "offensive" ads approved. I had ads in german that had the title ("are you a virgin?" or "wanna get laid?").
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depends when you submitted it. before FB opened up their irish offices you could get ANYTHING through on foreign languages. Not anymore bros.. now they actually hired people that speak most languages that you'd be interested advertising on.
 
ricdes said:
depends when you submitted it. before FB opened up their irish offices you could get ANYTHING through on foreign languages. Not anymore bros.. now they actually hired people that speak most languages that you'd be interested advertising on.
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oh lawd, don't i know. i should have got more ads in when it was like that, i'm just a lazy fucker
 
DelJean said:
I don't think that their interns are literate in much more than English, Spanish, possibly French, and occasionally German. I'd be surprised if they really knew any other language.

In fact, earlier this year, as a test, I tried a bizop ad written in a plausible gibberish (it looked vaguely like Turkish or Hungarian with some umlauts and accent marks) next to one of the famous "wad of money" images, and then tried to get it approved.

If the landing page was in French, Spanish, or German, it went through. If the landing page was in English, the ad wasn't approved.

Oddly, the gibberish ad had had a pretty good click through rate, like a .07.
Click to expand...

LOLOL
 
There's definitely a few foreigners in here...... I wonder if the indian chick speaks all dialects.. Top row - 4th pic... She probably speaks Taiwanese, perhaps Japanese as well.

11164_879596938533_1200160_49119446_5023285_n.jpg
 
I think the swedish one is one of the blonde chicks. had a real hard time getting up pictures of muscular men, so i know what she likes lol
 
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