Quick and simple n00b question regarding choosing an offer and promoting it.

J

JagNL

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Nov 23, 2009
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Hi fellas, been lurking for awhile but thought I'd post a quick question regarding PPC and choosing an offer. I got signed up with Commission Junction and have decided to try to promote products in the skin care field. I noticed a lot of the offers are just for general website/e-commerce stores where people can shop and buy skin care products. My question is, do I need to find a specific product on that site and build a landing page for that or just build a landing page that links to the site? I realize that the likely answer is I will more likely convert with a specific product to promote but I was wondering how others approach this....

Thanks for any insight.

Jag
 


If you're going to tackle the skin care niche, you should check out the continuity offers that smaller (i.e., not CJ) carry. They generally pay more than the % of a sale you would get from products on CJ, and if you're paying for clicks in this expensive arena, obviously that's important.

Check out networks like Copeac, Ads4Dough, etc
 
kingofsp,

Thanks for the info. I didn't think of the CPC which you are right it looks to be about $2 a click. No idea of what the conversion rate is. What is a good # of global searches and $ amount of CPC to target when starting out trying to find niches? Also, what did you mean by continuity?

Thanks for your insight.

-Jag
 
"Good # of global searches" and "amount of CPC to target" depend on a lot of factors. Those are very general questions.

To make any PPC campaign profitable you need to be prepared throw money at several keywords to find the winners. Expect to lose money at first. You're paying for data.

Continuity offers = re-bill offers.
 
If you are on a limited budget, your best bet (when targeting keywords) is to laser target a short list of keywords. You will still lose money while you optimize, but you'll lose less than than trying to optimize down from 10,000 keywords. Study the ads currently running, study the landing pages that they go to. Learn to tell the difference between a direct marketer's landing page and a brander's "landing page" (Hint: one usually drops you on a homepage).

Start your bids low and slowly increase the bids. Some will disagree and start high and drop slowly. I'm only telling you to start low, because I'm assuming you are on a tight budget. Low to high is slower usually, but can potentially save you a lot of money. High to low usually allows you to optimize faster, in effect helping you make money faster. Confused? Figure out what works best for your situation. Try it both ways.
 
Thanks for the great replies! Really great info/advice and I do appreciate it! Plan on doing some testing this weekend and I will report back with my results, can't wait to get started.

-Jag
 
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