^Thanks for posting that.
Wow, a whole hour-spot... Lots of pressure on the winner it appears, because they bring the winners in and worked with them in person on the formulative stages of their product...
The overall feel of the show was exactly like an episode of Top Model... I think the show may do very well for them, could run for years.
But I would never want to submit a product to them now; waaaaaaaaay to involved.
SO, it appears there could be room for another company to do this crowdsourcing inventions model too. Heck, there could be 50 companies like this one day... Because this show just glamorized invention crowdsourcing and spread the word to the masses that it exists.