Radio Ad pwned

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LotsOfZeros

LotsOfZeros

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Feb 9, 2008
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www.makemoniesonline.com
Funny thing happened to me today that will allow me to better gauge radio ad spots and response rates:
So I'm listening to the radio and an ad comes on directing listeners to a .org website. I checked it out and nothing there. Apparently, the ad was incorrect. They advertised a .org when the real site is a .com.

So I reg'd the domain. Waiting to see how many clicks it gets.
 


I'd feel sorry for the guy who paid for those radio ads in case it wasn't his fault.

What are you going to do with the site? Post links of his competition and try to sell him the site or are you just doing radio ads research :)?
 
The nature of the site doesn't really lend itself to any specific niche or at least any niche that we have available to us through any offers on the major networks so I'm just redirecting to niches that cover a broad audience (rotating offers like credit, loans, grants, mortgage, etc) just in case I get lucky.

This is more of a spectator's sport for me right now.
 
that's a fail on the client or media buyers side. they need to sign off on all copy before it hits the air. dumbasses.

depending on the schedule will determine the results obviously. if it's an ad in heavy rotation w/ compelling ad copy you could see some decent traffic.
 
subigo said:
Note to self... Don't advertise on conservative talk radio.
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The ad itself is not really geared towards the demo. It's more general interest and would work anywhere non-teenies frequent but the pathetic traffic is a great case study on the viability of radio advertising for anything with a CPA model.

I guess radio ads are pretty similar to billboard or TV advertising in the sense that it's most likely more effective for brand building/awareness.
 
break down the ad. is it a call to action to go to the website or does it just mention the site? i've run ads that are only geared to send traffic to a website and it's been relatively successful, and the traffic maintained after the radio schedule ended (suspecting that having to remember the url and type it in vs. just clicking to a new site made more of a mental impression). it was for an online classifieds site, there was no other promotion than the radio. i don't think it makes much sense for much of what's promoted here when cost per click can be so much cheaper - but if you're running a local directory or something and you need some local traffic for stats - it's one approach.
 
radio said:
break down the ad. is it a call to action to go to the website or does it just mention the site? i've run ads that are only geared to send traffic to a website and it's been relatively successful
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You make a very good point here. The ad is more geared towards an event. It gives the place/dates/times then directs the listeners to the website for more info so that's definitely a valid reason for a lack of real traffic.
(most likely a contributing factor to the web address fail)
 
LotsOfZeros said:
but the pathetic traffic is a great case study on the viability of radio advertising for anything with a CPA model.
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Not necessarily (based on your data). Keep in mind there is no visual...people are having to remember to type in. Most likely they will type in .com anyway. Also, if they can't quite remember the url they will most likely google it...if there is any decent seo they will find the other site.
 
I did a website for a large frozen food company that got bought out by an even larger conglomerate (think ketchup). The site never went live, I got paid handsomely and then put the site up on my personal site as a portfolio piece. Ended up ranking #1 on google for every term, beating out the huge conglomerate.

the url for my portfolio copy of the site ended up getting snagged by google local as the company site.

I'd get 30 or so uniques a day and then all of a sudden one day I started getting a few thousand hits. I checked my stats and saw a large radio station in Los Angeles was using that company product for a promotion and they funneled all their traffic to my site instead. Slapped up some adsense and banked for a few days until the promotion ran out.

2 years later, the company sends me a certified C&D letter. I removed their site from mine, but kept up a generic one with their keywords and I still outrank them.
 
turbolapp said:
Not necessarily (based on your data). Keep in mind there is no visual...people are having to remember to type in. Most likely they will type in .com anyway. Also, if they can't quite remember the url they will most likely google it...if there is any decent seo they will find the other site.
Click to expand...

I agree, and they do have SEO on their side however the ad specifically puts additional emphasis on "dot O R G" almost like they wanted to make sure nobody accidentally went to .com - weird.
 
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