Where'd I claim I never cared? Profitable things to be spending my time on? I work in spurts, as it's what works best for my productivity. I'm currently sitting in my office putting together a listings analysis for a client that has over 2200 locations. I think I'm doing just fine, boss.
Rich Man/Poor Man – Secrets to Pitching Luxury Products to Rich People
- Thread starter BlueYonder
- Start date
Where'd I claim I never cared? Profitable things to be spending my time on? I work in spurts, as it's what works best for my productivity. I'm currently sitting in my office putting together a listings analysis for a client that has over 2200 locations. I think I'm doing just fine, boss.
You must be kind of new here.
I just want to sig this. I love it. I really do.
And when you start seeing gay webmasters on Wickedfire referencing you, have a sense of pride because somewhere out there, you'll find that... I'm currently sitting in my office putting together a listings analysis for a client that has over 2200 locations. I think I'm doing just fine, boss.
That's interesting considering Wealthy/Rich share a definition or are used to define one another in Merriam-Webster, Dictionary.com, Collins and Oxford English.
So are you purely sourcing from the dictionary lodged in your own colon?
I'm done derailing the thread pandering to your retardation.
You're wrong, deal with it. :action-smiley-052:
You must be kind of new here.
God, I just want to sig this. I love it. I really do.
And when you start seeing gay webmasters on Wickedfire quoting you too, have a sense of pride because somewhere out there, you'll find that I'm currently sitting in my office putting together a listings analysis for a client that has over 2200 locations. I think I'm doing just fine, boss.
I've been here since 2009. Not new, just not into playing your keyboard warrior games. I serve my own interests and entertainment, not yours.
Good observation. If you're pissing somebody off you may be onto something. The worst response is indifference.
Here's the thing: I try not to waste time reading the news, but when I do I see the same stories over and over about how the middle class is dying out. These are your customers. They have less money to spend on nonessentials than 5 years ago, and things keep getting worse for them. Do you see where this business is heading?
I was also hoping to draw out people who may already be marketing to the wealthy/rich/loaded/well-to-do. (Why so much piss and moan over rich versus wealthy?)
You're missing my point. I'm not arguing definitions of those two words by dictionary standards, but rather by the demographic standards (not to be confused with connotation. Having a hard time putting this into words on my limited time right now).
The truly wealthy very clearly see a divide in being wealthy and rich.
To better put my intentions into words, as I don't have enough free time, check this out or this. Hope that helps.
Because the exact demographic you're supposedly selling to do NOT see rich and wealthy as the same thing. They're very different.
Well it's certainly something you'd want to split test but just because you feel differently about the colloquial useage of a word doesn't mean your prospect does. I do agree you have to handle which words you use like nitroglycerin when marketing to the affluent.
I know someone who has had a successful niche that targets the very wealthy. She found this by accident several years ago. Her perspective is that the solidly wealthy, that is, those who are born wealthy, stay wealthy and die wealthy, make many expensive purchases via a proxy.
For example, they often have a trusted handyman they have used for decades. He is told to find a top of the line outdoor lighting setup or garage door openers that work well with their home automation setup. He finds a few different ones and the owner decides which he wants.
Or they have a trusted designer that they say 'Make this room beautiful and spare no expense.' which simply means 'Do the leg work and find me the best three options for redecorating this room so I can decide quickly and easily which to use.'
So my friend markets to these proxy purchasers of incredibly overpriced expensive luxury items. Her methodology is to provide these people with a narrative for the product that they can then repeat to the person that they are buying for. This narrative makes them look smart, efficient and like they are some kind of 'insider'. For example, something like "These are the same windows with the 'in window' blinds that Oprah had put in her pool cabana last month." The buyer goes back to the person they are buying for and says, "These are the most expensive but they are the ones that Oprah uses in her pool cabana." Cha-ching!
I'm using relatively mundane items in my example because I don't want to 'out' my girl who has been making bank with this for years now.
Her 'secret sauce' is the manner in which she secures a commission for the purchases. She is a very clever young lady
Simply want to point out that wealthy people often have a layer of people between them and many of their high end purchases and there are those who are successful at marketing to these proxy buyers.
Best post in this thread. Everything else might be thought provoking (which isn't bad) but it lacks the 'down in the trenches' feel that real experience has (which is awesome) vs observation. +rep
Thanks OP for the thread, while I wasn't blown away by your post, it is directing conversation in the right direction and away from silly shit...
This isn't wealthy vs. poor. It's educated vs. uneducated.
There are fewer offers targeted to people with money because, generally, they have enough education to compare the price they will be paying to the value they receive. Affiliate marketing offers are notoriously low value.
Those who are less educated will, generally, not take the time to analyze what's being pitched to them. Instead, they're still completely enamored by catchy headlines (Lose 10 Pounds in 26 Seconds!, Make $1mm With This One Weird Trick!) and the fact that they desperately need the solution that the gimmick is offering.
Now, take a look at the market sizes. The top 5% of Americans control a retarded amount of money flowing through the country. The other 95% handle the rest. Sure, the wealthy have big bucks. But, they are small in numbers, are generally more educated, and are savvy enough to throw objections that will kill your sales pitch before you get in the door. The poor/middle class are vast in numbers and are still susceptible to your standard affiliate offer.
So, the answer to 'why aren't there any premium offers' is simple - getting normal affiliate offers to convert is easy, and there's a gigantic market for them.
Ok, so you do a great job at citing a bunch of ways the obscenely wealthy spend their money. Cool.
But, have you done any research into WHY there are so few affiliate marketing offers targeting this high-end market? Ever think that there are other markets out there that will make you rich for half the work? Perhaps the reason is that the time it takes to intimately learn about the obscenely rich's needs, educate them about what you're pushing, and getting them to convert is simply not worth the effort. Opportunity cost is a real thing.
You answered all the questions you posed right here. ^^^
Show me a consistent way to sell an affiliate marketing offer to someone with tons of loot by getting their friends and family to recommend it to them.
(O_o)
H̨̼̩͐̑͆̀̚&
I investigated some high end brands such as Hermes, and most of them lack affiliate programs. I think the tony brands look down on affiliate marketing, and would be concerned about how their brand is being presented. Once you open your brand to affiliates you cede control.
As for the friend recommendations, this is mostly true when it comes to services such as financial and medical. There are lots of things people buy without having them vetted by their pals.
I think that looking into niche marketing would work, such as people's love of car collecting and stuff for the boating set. People into boating love dumping their money into the water (saw this first hand). Some of these companies accept affiliates independently and don't belong to networks.
O-o, here come the haters. This thread is not about copywriting; it's about marketing to wealthy people. (Can't you read?) I'm actually pretty busy, so thanks for your interest in my work.
I have to say, after reading your post, I would not vote for enlightenment. I (I can't believe i'm going to say this) agree with Galacon and feel this is shameless promotion.
In reality, I would have liked to see information about how YOU tapped into this market. Everything you have said is hear say without experience backing it up.
I still can't believe I said I agree with Galacon.
In reality, I would have liked to see information about how YOU tapped into this market. Everything you have said is hear say without experience backing it up.
I still can't believe I said I agree with Galacon.
I highly doubt that the sole reason for the lack of affiliate programs within companies that market to high-value targets is lack of control.
How many of those things are both premium products and purchased in mass?
Niche marketing is what everyone does. It's not just for marketers who are targeting the wealthy. Car collecting and boating are enjoyed by people from all income levels. I know a school janitor that owns two vintage sports cars.
My point being that there are very few complimentary products (if any?) within these general niches that would be suitable for affiliate offers that target the wealthy exclusively.
Now, you can niche down to something that is most-definitely for wealthy individuals like "sunglasses for catamaran sailors" or "driving loafers for vintage Aston Martin owners." But, again, would that even be worth it?
I can tell you a real life story that happened about 10 years ago before I got into online marketing. I used to work as a temp in NYC, and that meant you go had to go around to different offices all the time and find a way to fit and manage their workload without freaking.
One place I got sent to was a very posh condominium on the Upper East Side. They were pushing the units starting at $1M or so for a studio.
My job was to take care of people who already lived there and had complaints and repair issues. The residents used to send their maids or sometimes they'd show up on their own and tell me their problems. There are lots of rich lonely housewives that want to just unload to the clerical help.
Anyway, I tried to dress the part for this fancy gig, and wore a bright scarf that I bought at a closeout sale for .50. I bought about 50 of them in different styles and was selling them on eBay for about $5 or $6. One of the women said she liked it, and I told her it's a one of a kind piece, but I could show her some others. She said she'd like to see them, so the next day I brought in a bunch of different scarves all wrapped up pretty and nice.
I sold her 10 of them for $45 apiece. Nice profit, don't you think? I didn't get much sales traction from their household help though.
Here's a crazier story but it doesn't involve me. My late Uncle Mike worked with Papa Doc Duvalier, Haitian dictator. He brought TV to Haiti, and paid no mind to the human rights violations. They got TV, and my Aunt got a lot of ethnic knick knacks for the house.
Since my post in this thread got me some rep after 7 years of lurking and twerking, I'll add some more.
People who actually succeed in internet marketing to the wealthy, whom I'll define as those regularly making 4 and 5 digit commissions, will not post here about what they do. They may lurk. They may post a funny GIF or one liner. But they will not discuss their cash cow.
The reason is, as many here already know, that it is dangerous to do so.
The real measure of independent success in internet marketing is the number of legal threats you get coupled with the number of unsolicited communiques and even personal visits to your home by people who "Can help you take it to the next level". Additionally, there are the hordes of noobs who feel a sense of entitlement to know how you are doing it.
As a freelance developer, I've had the good fortune of spending time with many phenomenally successful IM people. This is the ugly side of it and I could regale you with tales of this behavior for hours on end.
It only takes one slip of the tongue and suddenly there are a hundred thousand scraped copies of your site on the web overnight. These sites don't do what you do. They simply can't. But this begins to have a corrosive effect on your business and you are forced to try to make a stealthy switch to a different approach.
Another tip is that you have to live the life or study it really hard in order to learn what products work in this space. The things I see work are things that I would not have guessed in a million years. The people that I've seen succeed at it have made it their life.
One last tip for those trying to break into this demographic.
Kickbacks are a slippery slope.
If Alice is helping wealthy Bob buy a state of the art entertainment system for his yacht and you make a deal with Alice to give her a chunk of your commission if she buys through you then it NEVER ends well.
At least from what I have seen.
People who actually succeed in internet marketing to the wealthy, whom I'll define as those regularly making 4 and 5 digit commissions, will not post here about what they do. They may lurk. They may post a funny GIF or one liner. But they will not discuss their cash cow.
The reason is, as many here already know, that it is dangerous to do so.
The real measure of independent success in internet marketing is the number of legal threats you get coupled with the number of unsolicited communiques and even personal visits to your home by people who "Can help you take it to the next level". Additionally, there are the hordes of noobs who feel a sense of entitlement to know how you are doing it.
As a freelance developer, I've had the good fortune of spending time with many phenomenally successful IM people. This is the ugly side of it and I could regale you with tales of this behavior for hours on end.
It only takes one slip of the tongue and suddenly there are a hundred thousand scraped copies of your site on the web overnight. These sites don't do what you do. They simply can't. But this begins to have a corrosive effect on your business and you are forced to try to make a stealthy switch to a different approach.
Another tip is that you have to live the life or study it really hard in order to learn what products work in this space. The things I see work are things that I would not have guessed in a million years. The people that I've seen succeed at it have made it their life.
One last tip for those trying to break into this demographic.
Kickbacks are a slippery slope.
If Alice is helping wealthy Bob buy a state of the art entertainment system for his yacht and you make a deal with Alice to give her a chunk of your commission if she buys through you then it NEVER ends well.
At least from what I have seen.
Interesting thread.
One fatal flaw.
The rich, I mean the fucking "uber rich" that you'd have to hit to make it worth all the time it's going to take to get your pitch in front of the right eyeballs...are much better marketers than we are, so not going to be an easy sell.
That being said, Mark Cuban holds the record for a single stone cold website transaction..he bought a private jet straight from a website.
I've thought about it..but some things are just not worth the time, not when there is an absolute crap ton of low hanging fruit to go after.
One fatal flaw.
The rich, I mean the fucking "uber rich" that you'd have to hit to make it worth all the time it's going to take to get your pitch in front of the right eyeballs...are much better marketers than we are, so not going to be an easy sell.
That being said, Mark Cuban holds the record for a single stone cold website transaction..he bought a private jet straight from a website.
I've thought about it..but some things are just not worth the time, not when there is an absolute crap ton of low hanging fruit to go after.
Aw come the fuck on. We've got a bunch of garbage threads from noobs on the first page and this is the one you guys are hating on? At least she took the time to contribute and she has before:
http://www.wickedfire.com/traffic-content/176328-mom-blog-primer-getting-free-nearly-free-leads.html
http://www.wickedfire.com/enlightened-members/174687-7-strategies-writing-killer-sales-copy.html
Plus she's got like twenty threads where she has hired people off Wickedfire and her itrader is 100% good news. Solid contributing member since '08. Yeah she slipped a pitch in there but christ we are all marketers here.
Y'all go make that new chick post a spoon pic if you are hot to troll.
http://www.wickedfire.com/traffic-content/176328-mom-blog-primer-getting-free-nearly-free-leads.html
http://www.wickedfire.com/enlightened-members/174687-7-strategies-writing-killer-sales-copy.html
Plus she's got like twenty threads where she has hired people off Wickedfire and her itrader is 100% good news. Solid contributing member since '08. Yeah she slipped a pitch in there but christ we are all marketers here.
Y'all go make that new chick post a spoon pic if you are hot to troll.
