Scholarship offers on facebook

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Ben89

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Mar 30, 2007
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So I ran this scholarship offer today on facebook, and after 62 clicks and about $37 in spending, I had 0 leads. I know some of you are thinking 62 clicks and $37 in spending isn't much and I realize that but for a simple registration that pays out $3.50, I would think I spent enough to realize that my ad, the people I was targeting, or the merchant's landing page (I was direct linking to test things out) was crappy. I was actually quite surprised to get my first facebook ad approved because they denied a lot of my ads.

So here is the ad I used. I was targeting 18-24 year olds and I didn't choose college students - I guess this was one big mistake I made thinking that most 18-24 year olds are college students anyway.



I don't know if most users actually read the entire ad or just click on it based on the fact that it has a title or image that appeals to them but if they were to read the entire ad, it's pretty clear that they would be sent to a registration page. So I don't know if all those form fields scared them away or not.

Here is the offer I was direct linking to:

fblp318.jpg



You guys have any comments? Tips? Thanks guys.
 


The advertiser (vinyl) is actively scrubbing Facebook leads. This offer was hot a few months ago, but the advertiser's path is full of online edu offers (Kaplan, ITT Tech, etc) that no college student searching for a free scholarship is going to sign up for. So rather than tweaking their path or LP to better reflect the college demographic that their offer appeals to, they chose to scrub :\
 
I've tried scholarships on Facebook before, and they didn't convert too well on my end either. But then again, how well your advertisements convert tend to vary on what day of the week it is. I didn't have the patience to stretch the campaign over several days, so am still lacking the concrete statistics needed to make a definite decision.
 
Has anyone tried student loans on Facebook? I've been doing well with the Simple Tuition lead offer from CJ on Google content network, and I'm thinking of putting it up on Facebook or using my remaining balance with Social Media for that.
 
I've run the exact same offer (not on facebook), extremely targeted. Conversion rate was unexpectedly low. Organic traffic so we didn't lose money, but honestly must have been a bunch of shaving going on.

@illeat: Where did you get that information? PM me if you'd rather take it offline.
 
im running a scholarship offer on fb and have been getting 300-350% ROI . It is also on free credits so i guess its 400-450%?

idk if im calculating it correct. but i spent $10 today and made $40. Is that considered 300%? If so then i've had 300% ROI the past 3 days. also it's on free credits so it's 400% i guess.

yes. i repeated myself

this is my first profitable campaign ever. go figure =\ . took me 3 months to do it lol
my offer is very similar to yours.
 
Ok, wtf is going on - I ran this offer again WITH a landing page and I've sent 27 clicks and I still have 0 leads. I guess illeat is right?
 
FB traffic is really weird. Sometimes I will have 150 strait clicks no conversions. Then with the same ad 150 clicks and 13 conversions. It is just weird my best advice for you is short forms are you friend that form is kinda a lot of info for a FB user to enter. Also make sure you target a little better like you said.
 
The Facebook traffic is not only college students anymore so your not gonna get alot of clicks in that department. Ive done a campaign with fb on something similar to this and I broke even for a week then it plummeted. True more people nowadays are going to College, but, Scholarships, meh, people are lazy and they know theres always a catch (500-1000 word essay, contest, etc etc)

Word of wise, target young ones with that. I'm sure theres an option on FB to do that.
 
About scholarship campaigns again! Heres my "LOL". But for real. The idea is there, who wouldnt want free scholarship if their moving onto post secondaries. But the thing is, scholarship campaigns been around for a year or even more. And theres ALOT of advertisers on Facebook. Just think how many people couldve/wouldve tried this WAYYYY before you. I usually think of ideas that isnt really on facebook, or atleast I've never seen them on the ad board.
 
my 300% roi campaign of three days just flopped and made only 1 conversion yesterday and none today =\ i hope the advertiser didnt decide to start shaving leads =\
 
dude, 60 cents a click is going to kill you on that. Use some adware and pop it over "how to find money for school" pages for pennies a pop
 
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