Good point but your math is wrong. The first is taking 15% of the gross. The network would be taking 10% of the remaining(smaller). The broker would be taking 10% of the remaining after that. To put it into easy round numbers that convert to percentages pretend you got a 100 conversions:
Offer: 100-15=85 remaining
Network: 85-8.5=76.5 remaining
Broker: 76.5-7.65=68.85 remaining
Total scrub: 100-68.85=31.15%
Some advertisers take advantage of shaving...however in some cases while you may get a lot more sign ups on your own lead gen offer, how many of those leads have all the correct info to contact the prospect? 10% probably have garbage names/phone numbers.
There are a lot of variables but for the most part I think advertisers are just really god damn greedy.
I had an offer the other day that did a little under $200 with Network A who has always performed like shit. Ran with legit Network B and the same offer/creative/data/everything wound up doing about $400.
Network A said "Network B must not be updating the suppression file daily like we do and its affecting your conversion" da fuq?
It's shit like this.
Yes, there is tons of excuses that the networks have.
Until you notice their whole business is an excuse![]()
Not to confuse correlation and causation, but have you noticed that people with red bricks tend to say the stupidest shit?