Paid placement links: settle attributes before publishing
If an article is sponsored, discuss the link's relationship with the publisher before the copy is approved. Google's guidance says links in advertisements or paid placements should use rel="sponsored"; rel="nofollow" is also accepted. Treating a purchased link as a guaranteed ranking signal is not a sound campaign brief.
A simple preflight:
If an article is sponsored, discuss the link's relationship with the publisher before the copy is approved. Google's guidance says links in advertisements or paid placements should use rel="sponsored"; rel="nofollow" is also accepted. Treating a purchased link as a guaranteed ranking signal is not a sound campaign brief.
A simple preflight:
- Ask which link attributes the publisher applies.
- Check the live article's destination and attribute against the agreed scope.
- Keep the surrounding copy genuinely useful to that publisher's audience. This makes the delivery easier to review and avoids confusion about what was bought.