SEO Guys (B2b) Do You like What You Do?

LegitAM

LegitAM

WF Premium Member
Apr 7, 2010
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Those of you who have been in the business awhile b2b style, do you like what you do still? Is the stress worth it all?


I ask because I closed my client acceptance awhile ago due to school, however I am soon to graduate and debating whether to start accepting clients again. However, I do not want to grow and then just be miserable due to managing tons of serp drops, etc.


Would love to get some honest opinions for you guys and anything constructive you have to say.
 


I still enjoy it, however I will note that you really need to have your shit together if you're going to be of long-term benefit to your clients.

Throwing some comments, wikis, etc. at your clients might work to rank them for some local KW, but if you use shit that gets torched (like public contextual blog networks recently did) you are bound to cause yourself some headaches.

If you actually know what you're doing and can stomach doing a bunch of whitehat crap that will have long term results, then I say go for it.

p.s. I see you're at 1002 posts... did you post up for 1,000?
 
tangy said:
I still enjoy it, however I will note that you really need to have your shit together if you're going to be of long-term benefit to your clients.

Throwing some comments, wikis, etc. at your clients might work to rank them for some local KW, but if you use shit that gets torched (like public contextual blog networks recently did) you are bound to cause yourself some headaches.

If you actually know what you're doing and can stomach doing a bunch of whitehat crap that will have long term results, then I say go for it.

p.s. I see you're at 1002 posts... did you post up for 1,000?
Click to expand...

Nope missed my 1k post... going to have to do some brainstorming (not that I'm on any level these other guys are).

Yeah the main concern for me is Web Design, i absolutely despise it and 95% of the clients I've had request it. I have tons of leads at my disposal (family is all entrepreneurs) and I feel like I am really missing out on opportunity ignoring them since this is just a pre-mature industry (online marketing in general).
 
"Yeah the main concern for me is Web Design"

Fucking posts getting fucked up sorry.
 
LegitAM said:
Nope missed my 1k post... going to have to do some brainstorming (not that I'm on any level these other guys are).

Yeah the main concern for me is Web Design, i absolutely despise it and 95% of the clients I've had request it. I have tons of leads at my disposal (family is all entrepreneurs) and I feel like I am really missing out on opportunity ignoring them since this is just a pre-mature industry (online marketing in general).
Click to expand...

Web design is one of the most important parts because if you're going to be of any value to your clients on the SEO front, a huge portion of it will come through optimization of their onsite sales/conversion funnel and in my experience that will almost certainly require at least some redesign.

I won't even bother taking on clients for SEO if they are unwilling to fix their sites as optimizing them to receive more traffic is a waste of their money. I'm moving our service model away from offering chunks of onsite/offsite SEO, social media development/management, PPC management, etc. to a more full-service offering of what I call "conversion optimization", or what (ugh.) Rand Fishkin refers to as "inbound marketing".

In my experience, at the end of the day you need to decide what you are passionate about delivering to your clients and outsource everything else to people you trust. If web design is a part of your business model but you hate it, just get a designer on board and resell their services. Same goes for everything else. Your role is to do whatever it is you are good at and enjoy doing, and if you keep this in mind your business will flourish.
 
I think it is worth it here is a few tips from my personal experience.

At the end of the day your generating leads for these people for a monthly fee. It's their site but your work to make it rank. I realized this a bit late but now I just build out my own sites and rank them. Then sell the phone calls to businesses. If you can stomach the time it takes to build the sites, optimize for conversion and rank them you have a better chance at controlling what happens. You can choose who to work with and if you have one niche down in one metro area you can always expand into different metro areas and cities.

Web Design sucks however I outsource it but I still have control of it. It's easier to make changes when it's being done by you because trying to work with a 3rd party company can be frustrating and time consuming.Your at the mercy of their schedule which sucks.

Not sure what industries your family members are in but I know this they know a ton of different business owners so you can network pretty easy. Then those people know people and before you know it your the guy that so and so recommended who is a legit SEO/Marketing guy. Most people have been burned by lame warriors who read the latest WSO and did not produce them anything but charged them $$$ anyways. IF you have the "in" or connections that recommend you to people then that's honestly the hardest part.

Get business cards that stand out. Honestly 16pt 4/4 UV cards anyone can get. Try to go with silk printing,metal business cards or just anything else that is out of the ordinary. Can't tell you how people remember me by my business card because they keep that shit in their wallet and show it off to other people.

Tangy is right about the whitehat crap. Wiki's,bookmarks and stuff are great when you first get the client and you can show how you are the shit and rank them in 7 days or so. Long term strategy your going to have to do the white hat stuff like press releases, articles (Walter14) and other natural ish so when an update happens your client's sites are fine and they are not tripping out about their ranking.
 
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