So, I got this from Sephora regarding their trademark policy.
I mean, really, why do they fucking bother if they intend to tie affiliate hands.
I really like the second point they list, what the fuck does "engineering site to pull traffic away from Sephora" ... so wait, they want us to send them a ton of leads without building our own brands to retain customers ?
Insanity.
"4.5, which refers to our search trademark policy.
The following is a list of the key policies from Section 4.5 that we ask affiliates to abide by:
¿ Partner may not use the Sephora.com or Sephora USA names or trademarks, or any variation thereof, including, without limitation, names that are misspellings of the Sephora name, in metatags, in hidden text or source code, in e-mails or newsletters, in searchable keywords, in Partner's ad copy, or in Partner's domain or sub-domain or any other part of Partner's URL
¿ Partner may not engineer the Partner Site in a manner that pulls Internet traffic away from the Sephora.com Site
¿ Partner may not use redirect URLs (ads that contain display URL that automatically redirect to the Merchant Site), Bridge pages (ads for webpages that act as an intermediary, whose sole purpose is to link or redirect traffic to the Merchant Site), or "framing" or "wrapping" (ads for webpages that replicate the look and feel of the Sephora.com site)
¿ Partner may not launch the Merchant Site directly from search engine listings or from the Partner Site unless the visitor clicks through a Sephora banner, logo or product
¿ Partner may not bid on any keyword or keyword strings on any Pay per Click Search Engines that is or includes one of Sephora's trademarks or a derivation of a trademark, or any other word or term that is likely to cause confusion regarding its affiliation with Sephora.com or Sephora USA. Some examples of these keywords include, but are not limited to: 'Sephora', 'Sephora.com', 'Sephora cosmetics', 'Sephora makeup', 'Sephora store'
Violation of any of the foregoing prohibitions may result in, among other things, the immediate termination of our Agreement. **Please reference our updated affiliate agreement for all changes to Section 4.5.
Should you have any questions, please feel free to contact us. We appreciate your business and thank you for your continued support.
Sincerely,
Jill Harrison"
I mean, really, why do they fucking bother if they intend to tie affiliate hands.
I really like the second point they list, what the fuck does "engineering site to pull traffic away from Sephora" ... so wait, they want us to send them a ton of leads without building our own brands to retain customers ?
Insanity.
"4.5, which refers to our search trademark policy.
The following is a list of the key policies from Section 4.5 that we ask affiliates to abide by:
¿ Partner may not use the Sephora.com or Sephora USA names or trademarks, or any variation thereof, including, without limitation, names that are misspellings of the Sephora name, in metatags, in hidden text or source code, in e-mails or newsletters, in searchable keywords, in Partner's ad copy, or in Partner's domain or sub-domain or any other part of Partner's URL
¿ Partner may not engineer the Partner Site in a manner that pulls Internet traffic away from the Sephora.com Site
¿ Partner may not use redirect URLs (ads that contain display URL that automatically redirect to the Merchant Site), Bridge pages (ads for webpages that act as an intermediary, whose sole purpose is to link or redirect traffic to the Merchant Site), or "framing" or "wrapping" (ads for webpages that replicate the look and feel of the Sephora.com site)
¿ Partner may not launch the Merchant Site directly from search engine listings or from the Partner Site unless the visitor clicks through a Sephora banner, logo or product
¿ Partner may not bid on any keyword or keyword strings on any Pay per Click Search Engines that is or includes one of Sephora's trademarks or a derivation of a trademark, or any other word or term that is likely to cause confusion regarding its affiliation with Sephora.com or Sephora USA. Some examples of these keywords include, but are not limited to: 'Sephora', 'Sephora.com', 'Sephora cosmetics', 'Sephora makeup', 'Sephora store'
Violation of any of the foregoing prohibitions may result in, among other things, the immediate termination of our Agreement. **Please reference our updated affiliate agreement for all changes to Section 4.5.
Should you have any questions, please feel free to contact us. We appreciate your business and thank you for your continued support.
Sincerely,
Jill Harrison"