Should I Split Different CTRs Into 2 Accounts?

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Derek Pankaew

Derek Pankaew

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Mar 10, 2009
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Hey Guys,

So I've got two campaigns that have radically different data.

One campaign has a CTR of 3% - 7%. Very targeted traffic. Lower volume though.

Another campaign has a CTR of 0.07%, but has an extremely high volume. For today (at 10:36am) I've gotten 35,000 impressions and 25 clicks, but my avg CPC is very low. In other words, the CTR is bad but I'm profitable.

I'm concerned about running these two campaigns in the same account and having the quality score of my high CTR keywords affected by my low CTR keywords.

Is this train of thinking correct?

Also, could I have two separate accounts that go to the same domain name?
 


35k impressions is nothing close to 'extremely high volume'

i'm assuming your 2nd source of traffic is content network while your first is search?

low content network ctr won't affect your account's quality score.
 
I believe the OP is worried about having this low CTR on the same account as the other group, not the same campaign. So he's asking if it makes sense to open up a different Adwords account entirely... it's an interesting question. What do y'all think?
 
aekaplan said:
I believe the OP is worried about having this low CTR on the same account as the other group, not the same campaign. So he's asking if it makes sense to open up a different Adwords account entirely... it's an interesting question. What do y'all think?
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Yes, pretty much.

After re-reading Google's Quality Score doc, which says QS is determined by account history *and* display URL history, I'm thinking I should just split my campaigns into two accounts and buy two completely different display URLs.
 
I really wouldn't be too paranoid and make another account, you're really not doing that much volume. Unless the campaign is making you a ton of cash, I would just nix the lower CTR altogether.
 
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