Please, enlighten me as to how this company will make $500 mil annual profit within 5 years by monetizing teenagers and broke college students. Mobile ads? LOL.
But there is also the ability to have corporate sponsorships for example where Coca-Cola buys up a whole day for $1MM, and throughout that day Snapchat users randomly get sent a snapchat of a viral Coca-Cola campaign which they can interact with. Or take it to the next level, and play a giant game of man hunt where you snapchat an object, a viral campaign, then send it to your friends to get a group discount or unlock something - creating interaction with the brand.
Something new is always around the corner, just because one does not recognize it's capabilities or potential doesn't mean it should automatically be dismissed.
Fucking news flash: Mark Zuckerberg, who is smarter and more successful than everyone in this thread combined, offered him 3 billion. That's probably a good indication Snapchat is worth a very big number.
Maybe you're not aware of this, but when it comes to large corporations acquiring smaller companies there are more failures than successes.
You know what my favorite part of this thread is? That all the haters are saying that Snapchat should have taken 3 billion because there's no way in hell Snapchat is worth 3 billion.
Fucking news flash: Mark Zuckerberg, who is smarter and more successful than everyone in this thread combined, offered him 3 billion. That's probably a good indication Snapchat is worth a very big number.
Who do you think you are breaking down all the reasons why Snapchat isn't worth 3 bill? I'm pretty sure Mark Zuckerberg spent a little more time than you weighing the pros and cons before dropping 3 bill on the table.
P.S: 1 billion for Instagram looks like a total steal right now.
Well duh. People here on wickedfire are trained to think in terms of revenue and profit when deriving value.
Silicon valley and wall street think in fuzzy feel good terms like "traction" and "engagement" when pegging value.
SV/WS's views don't change the fact that more silicon valley startups would become successful businesses if they focused on Revenue and Profit over traction and engagement. The ideas/apps/services would have to be better thought out.
Right now everyone is raising funding for what are essentially hobbies not businesses and waiting for:
a) Some sucker to buy it.
b) IPO day to unload it.
This has brought us to the current state of things where companies that have never turned a profit are going public..... where they continue to never turn a profit. More healthy companies that fill a need and turn a profit are better for society than a bunch of turds that never will.
Well duh. People here on wickedfire are trained to think in terms of revenue and profit when deriving value.
Silicon valley and wall street think in fuzzy feel good terms like "traction" and "engagement" when pegging value.
SV/WS's views don't change the fact that more silicon valley startups would become successful businesses if they focused on Revenue and Profit over traction and engagement. The ideas/apps/services would have to be better thought out.
Right now everyone is raising funding for what are essentially hobbies not businesses and waiting for:
a) Some sucker to buy it.
b) IPO day to unload it.
This has brought us to the current state of things where companies that have never turned a profit are going public..... where they continue to never turn a profit. More healthy companies that fill a need and turn a profit are better for society than a bunch of turds that never will.
Who do you think you are breaking down all the reasons why Snapchat isn't worth 3 bill? I'm pretty sure Mark Zuckerberg spent a little more time than you weighing the pros and cons before dropping 3 bill on the table.
You got a bit of a hard on for zuck don't you. He didn't contemplate as much as you think he did, he knew right off the bat that mobile is the next big thing in tech, and his interest clearly lays in dominating everything that has to do with being social on smartphones. He made his name when web 2.0 came around, mainly because at the time people realized how important and very-much possible is is to socialize on the internet. Same era companies like linkedin and myspace hit the scene.
Now, there won't be a web 3.0 (duh!) -- it's all about mobile phones and portability. Anyone who comes up with something social and largely geared towards the mobile market is now in direct competition with facebook, thus the reason why they acquire or at least try to, most of these widely popular start-ups (instagram, snapchat, etc)
Same thing was said about Facebook "How are they going to monetize it without traditional 728x90 or 336x280 Ads?" But they did it. The initial target audience for Facebook was those same 'broke college students', remember when it was only college students, and Harvard at first.
It's also rather easy to put a mobile on snapchat's interface.
But there is also the ability to have corporate sponsorships for example where Coca-Cola buys up a whole day for $1MM, and throughout that day Snapchat users randomly get sent a snapchat of a viral Coca-Cola campaign which they can interact with. Or take it to the next level, and play a giant game of man hunt where you snapchat an object, a viral campaign, then send it to your friends to get a group discount or unlock something - creating interaction with the brand.
Ultimately it'll be up to the CFO to generate revenue. I can think of some more random marketing campaigns which can be sold directly to Advertising Agencies for customized viral campaigns that create brand awareness. Just because a new revenue path hasn't been thought about yet, doesn't mean it's not possible. Back in 1999, did anyone think we'd have APPs and all the craziness we have with mobile capabilities today? No, it took someone taking a leap into the void to see what is possible.
Yes, it's very true a lot of the initial Trailblazers of any new innovation end up getting overtaken - but those trailblazers were needed to get to where we are at. Facebook overtook Myspace, like Myspace overtook Friendster, and so on. Something new is always around the corner, just because one does not recognize it's capabilities or potential doesn't mean it should automatically be dismissed.
Ultimately it'll be up to the CFO to generate revenue.
I love you but no, it's not the CFO's job to generate revenue.