So After 9,000 Impressions and 6 clicks I figured I better change something

Status
Not open for further replies.
Lee.

Lee.

Banned
Jan 20, 2007
212
2
0
USA
Set up 2 campaigns last night / this morning. I thought my ad text was okay, but after 9,000 impressions and only 6 clicks, something must be wrong. I'm positioned pretty good, so is it the ad or is it the niche?

I figured the ads must be craptastic so I'ved added more, you know, to test. Well it seems one of the campaigns I've added more ads to is not changing, the other I just changed and haven't waited long enough to see if anything has happened.


Without being able to use the brand names, these generic sales texts take a little more effort to craft. Here is the ad I was running this morning, maybe you guys can pick it apart and tell me where it's lagging.
Free Gift Card
Major Department Store Gift Card
Participate Enter Your Email Voila!
www.blahblahblah.com/landingpage
​

Less than A handful of clicks over a few thousand impressions. Suggestions? What gives? Is the ad just that piss poor? Or are gift cards that tough of a niche?

 


Funny you should say that, currently I'm naturally scented. Your favorite I hear.
 
Miguel said:
Voila sounds gay.
Click to expand...

Well Miguel baby, the text only speaks to those who hear it! :D

Seriously though, I thought voila was not the best choice, but I just didn't want to end that line with "Enter YOur Email" I wanted to have some zap, some bam, some bada-bing to it.

You'll be glad to know the new ad is void of any voila. :)
 
Now exactly what I was trying to avoid has happened, Quality score has dinged me and now I have to bid $5.00 on the keyword that was getting me position 2 and 3 for .32 cents...I've paused one campaign before more words are affected...
 
$Amount Keyword Store Gift Card
Why Pay When you
Can Shop for Free?
 www.blahblahblah.com/landingpage
​
 
Miguel said:
$Amount Keyword Store Gift Card
Why Pay When you
Can Shop for Free?
 www.blahblahblah.com/landingpage
​
Click to expand...


I had something very close to that at first but Google said the name was trademarked and wouldn't allow the brandname, that's why I was using Major Department Store instead.If I try to appeal does it happen on the fly? I was afraid somebody would have to manually check my site and that it would take a few days or so. I didn't want them to check the site and jack up all my keyword prices...that's why I didn't appeal.
 
Instead of "Wal-Mart" try "Wall Mart" Or "Macey's" try "Maseys" misspelling sometimes works pretty good too. Not sure about with it being trademarked though. Just a thought.
 
Gift Card Central, baby!
Cocaine is a helluva drug!

i danno, get drunk, think of retarded shit, write it in notepad.

thats what id do

seriously, the more retarded your shit is the better.

Gift Card Central
Make your wallet moan in ecstasy.

$1 billion gift card
Im kidding Mr. Bigglesworth!
Shhh they cant visit that site
www.giftcardwhatever.com
 
0352 said:
Instead of "Wal-Mart" try "Wall Mart" Or "Macey's" try "Maseys" misspelling sometimes works pretty good too. Not sure about with it being trademarked though. Just a thought.
Click to expand...

what he said.. I ran the walmart gift card campaign a while back and used "Wall-Mart" in my adwords title without a problem..
 
Set up at least 4 creatives, it's better if you also create seperate adgroups for each set of keywords.

So if your keyword is free gift cards, I'd have my ad looking something like this:

Killer Free Gift Cards
Huge Store Discounts with
Our Free Gift Cards Range
FreeGiftCards.Com/FreeGiftCards

And so on.
 
Thanks for the tips. Yeah I'm testing different ads and I have them split across different groups. I'm going to write some more ads, but I just have this sinking feeling....

When do you pull the plug? How many impressions without clicks do you go before pausing or killing a campaign?

I've changed the ads, added a few more ads and still no clicks...Something has got to be wrong... Less than 24 hours, the campaign that is still up has 7,000 impressions and less than 10 clicks.

What next?
 
I had read on someones blog somehow through here int he past couple months about the power of leaving questions open in marketing. Like get personal and say something that grabs their attention so they subconciously have to answer it, like "You want free? you really want free? you can't HANDLE the free. www.whatever.com" Krazy had some good ideas too, the more it sticks out the better. I gotta find that blog.
 
Try running it in the Search network only (separate from a Content-only campaign) and analyze the different results. For the search campaign, try a few different ad copies that are targeted to specific groups of keywords.

For the content network, consider an image ad instead of text. You could even make the image look like text, but make it eye-catching. I am also pretty sure you can get away with brand names in the image ad. ;)

If in doubt, find the merchant's logo containing the (TM) or (R) and blend it in nicely with your image.

Just my 2 cents.
 
Status
Not open for further replies.
Top Bottom