Not to go completely against everyone here (Hah), but it's always nice to have different views on everything. I've never read The Rick Jerk's eBook, but new tips, ideas and techniques are what keep everything fresh. I can see where RevBones is coming from, figuring out a few tips from it. As long as he pulled out a few basic pointers from it, it did it's job.
Although on the other hand, I completely see how it's a gimmick and completely marketed that way, which is what we're all doing in the end, marketing.. Just throwing in my thoughts.