Startup Feedback: Tale - Social Media Aggregation for Individuals and Brands

Looks nicely executed but I don't get it. I know what's it for but after reading this whole thread and taking a look at your website I still don't get what's going on. Seems a bit redundant to me honestly. But what the hell do I know, my projects usually fail... so GL!
 


Another thought:

Tale is a tool that helps individuals and brands aggregate all of their social media feeds into a single-page story...
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If this is a B2B tool, even if only on the initiation, I don't "feel" the utility. I'd like to see a distinct CTA that makes me feel like once clicked, the cogs start turning and out pops an end result.

that allows their friends and fans to view everything in a single feed without being bounced around through various apps or SM sites.
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I'm a consumer of web development, design, and UX information. I've tailored my Reddit account to only show information from relevant topic sub-reddits. I read hacker news. I follow "topics" more than brands. However, I do follow a few brands, including The Next Web and Smashing Magazine. But I only follow them in my venue of choice, such as Facebook or Twitter.

I would love a reader like this if tailored to my taste and accurately showed me recommended reading from other brands.

But I can't get around why I might follow a single brand in its entirety in the first place. It's just not something I care to do.
 
tangy said:
Just a quick note on usage scenarios:

The Blogger

Our typical client on the individual level is the blogger who is very active in many different forms of social media and has some sort of a following on the various networks. What we've found in our research is that many bloggers post completely different updates on their different forms of social media; what goes on Instagram isn't what goes on Twitter which differs from Pinterest.

So, for example... drop me a line! | Michael Wurm Jr - his collective social media story is currently not being told. Instead, it's just a bunch of buttons requiring a user to visit 8 webpages or launch 8 apps just to see what this guy is doing socially:

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... by dropping our plugin into his blog and connecting his social accounts, he can have a single "Social" page which has a live stream of everything he's posting on the various networks and thus allowing users to participate, share, follow, etc. easily.
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Well, you got me to respond because you used one of my clients as a use case. (Just out of curiosity, why did you choose Michael as a use case?)

I don't think you quite understand the blogger world or how they work. First off, most of them will be signed up for all the social media accounts because they feel like they have to. They will post all of their new content to each of the different networks. However, this is basically a duplicate post, with a link back to their new post.

Then, as far as unique content, they usually have their favorite network. Some of them are very active on Instagram, but for the most part it's Facebook. Bloggers, (at least ones like Michael) are not very into Twitter, and they only use Google+ because everyone tells them they should. Facebook though is their bread and butter.

Not to rain on your parade, but as someone that works extensively with mommy bloggers I think that you may be missing the mark on who will actually use your product.
 
It seems that the developer has taken the "I make it stylish" approach instead of practical.

For instance, take a look at CommunitySEO - Curated Directory of Excellent Websites. You clearly get the idea what the site is about - video explaining, clear navigation, etc. Implement some of this structure and then somewhere in the middle just add three blocks of text from some well known people's social feeds for clear example.
 
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