Straight landing page or blog?

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pickledegg

pickledegg

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chrisjallen.com
I've been reading the PPC post (Enough Bullshit -- Let's Make Some Fucking Money!!!)

and I see it mentions to use a blog LP instead of a 'hit you round the head' hard sell landing page, because it gets you a better quality score > CPC.

I am going to have a go at choosing a few offers, and creating landing pages in some form or another, then use PPC. I've had experience with Adwords in my day job, but never paid any attention to QS really.

What do you guys use? Hard Sell Sales letter pages or blog posts? Or 'something else'.

Thanks.
 


I usually use a landing page rather than a blog, but not a hard sales letter. I usually promote using Yahoo because Google is gay and I don't have to worry about quality score as much because Yahoo really doesn't give much of a fuck and I find they convert better for a lot of the offers I promote.
 
Thanks hannah, thats real interesting to hear about Yahoo. Time to get cracking. I could always click a few competitors I suppose, see what they use...
 
There is no answer to this question. Both formats are effective, both formats are used were applicable. For some of my campaigns, I strictly use a pre-selling landing page, couple others I use a comparison landing page, and for one of my campaigns; I use a blog landing page. Why? Well because each offer and keywords may work better on different types of landing pages. The way for you to know what format it works best on is by experimenting.

And Hannah, your quite wrong, a blog that acts as a medium between the ppc visitor and the offer, and has the sole purpose of directing the visitor to the offer page is known as a landing page. Landing page is a general term that is followed with 5+ formats.
 
When advertising on the Internet you can test and optimize in real time, meaning that you don't really need to spend that much time preparing before you start running the campaign. Perhaps with the possible exception of larger scale media buys and email deploys.
But I still think it's a good idea to have some clue of what might work in certain cases. To summarize a little of what have already been said, you have different landing pages based on source effectiveness. Do you think your target market would respond more to your call to action if they can relate to the source (personal blog - *sweightloss.com), if the source has more credibility (as seen on cnn, abc, adhd, and so on) or if the source has more "power" (rich jerk). Another thing to think about is where in the decission making process your target market is when they land on your page. You can determine this based on the keywords that you are using. Are they searching for information about something that they might buy, or are they after a specific product and just wants to find the best price? You can do a comparison site, comparing the different options that they have when they are just after information, and you can do this with all the available sources - credibility, attractiveness and power. It's all slightly different if you are using the content network, because you are usually interupting people and trying to persuade them to do something that they didn't even know they needed. Convenience is key, to lower your bounce rate.
Err.. kind of just went on and on here... Probably didn't even stick to the topic. Oh well.

edit: forgot to mention that the reason people use a blog or wordpress for their landing pages is because they think that it will give them a better quality score, and/or make sure that the site is indexed more often. Wordpress leaves a footprint that the search engines recognize and because blogs are usually updated often, the SE's will assume that yours will too.
 
Thanks fellers, a large part of my day job involves split testing landing pages with Google Website Optimizer , so I'm set there.

Time to get testing
 
When you folks are doing a "blog LP" are you mostly putting the call-to-action/"click here" button at the bottom of each blog entry, or just a big display-ish advert that stays on the right side of the page?

(yea I know, test-test-test, but what are y'all finding which works most of the time?)
 
PlexiMarshall said:
When you folks are doing a "blog LP" are you mostly putting the call-to-action/"click here" button at the bottom of each blog entry, or just a big display-ish advert that stays on the right side of the page?

(yea I know, test-test-test, but what are y'all finding which works most of the time?)
Click to expand...

Purpose of a blog LP is to take the shoes of the consumer, and act like one, in hopes of gaining trust from other consumers. With the blog LP, things should be quite simple and amateur; nothing fancy with graphics and nothing fancy with scripts. To get to your question, you should only advertise the offer contextual for a blog LP, meaning inside the post; so link the text. By putting up any adverts of the offer, you are basically negating what you are trying to accomplish.
 
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