"Strange" behavior when porting campaign to new ad network. Thoughts?

megatabbers

megatabbers

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Jul 21, 2009
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Just spent the last couple of weeks optimizing a new offer of mine on POF so now I'm starting to branch out to other networks to scale it up.

I decided to concentrate on Adblade as there are similar offers running there. But the traffic is acting "strange". Typically about 20% of my POF visitors will click on an order link and ~10% of those go on to buy.

However, on Adblade NOBODY is even clicking on the order link (let alone buying). But the weird part is that the traffic isn't bouncing/leaving immediately. 95% stay on longer than 10 sec. and 60% stay on longer than a minute. You'd figure someone would get curious and click on a button to see the price of the offer or dig a little deeper.

Now, if the traffic was completely untargeted, I'm thinking it would just bounce very quickly after landing on the page, right? Am I missing something here?
 


Adblade doesn't have targeting even close to POF... unless your offer has broad appeal it will most likely flop

Also, like most PPC networks all they care about is their eCPM so get your traffic CPC down find images and ad copy that get high CTRs but still attract your target demo

Unless your EPCs (from the ad not the lander) are above .60 I wouldn't bother
 
MistorToker said:
isnt adblade completely untargetted...? take their pixel, wait a couple thousand clicks and watch your CPA drop
Click to expand...

By untargeted, I meant the traffic isn't interested in the offer. Not a specific setting in the dashboard.

GoogleSearchSux said:
Adblade doesn't have targeting even close to POF... unless your offer has broad appeal it will most likely flop

Also, like most PPC networks all they care about is their eCPM so get your traffic CPC down find images and ad copy that get high CTRs but still attract your target demo

Unless your EPCs (from the ad not the lander) are above .60 I wouldn't bother
Click to expand...

Offer has mass-appeal and EPCs are north of $1.00 (at least on POF, they are). Guess it's just a matter of testing & tweaking. By the way, do you happen to know what a competitive eCPM is on that network/what to shoot for?
 
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