Law28: Enter Action with Boldness
“If you are unsure of a course of action, do not attempt it.”
Impudence makes a lie more believable. An action done with audacity would yield more reaction, attention and oddly enough, even trust. The 28th law tells us to be explosive at being bold. It does not require of us to know what we say and be one hundred percent sure about it, as long as we exude an air of superiority. We lie at the pretence that we know everything; that we’re not vulnerable to thinking twice and making mistakes. More so, in addition to being audacious we must remember that thinking twice and showing that we could work on compromise would lead others to thinking that we can be pushed around like a doormat. After achieving the perfect explosive effrontery, work on asking for so much more than what you have planned. If done without qualms, it would work like a charm. Audacity, however, doesn’t always work for everyone. Sometimes, you have to feign helplessness – or maybe even respectable - and just when people think you’re exactly like that, you shock them with your boldness and cunning abilities. You make everyone believe and fear you for all the wrong reasons; pretending to be all-knowing and omnipotent.
Consider what Count Victor Lustig did back in 1925 – he tried selling the Eiffel Tower to five of the most successful dealers in the scrap metal business, and he “sold” it for 250,000 francs (money amounting to $1,000,000 now). The poor victim, Monsieur P, actually believed what Count Victor Lustig said simply because he thought no one would ever pull off a con job involving something so massive and obvious like the Eiffel Tower.