I came across this article which is fucking hilarious. It's a bit long, but I LOLOLOL'd
http://www.nytimes.com/2010/11/28/business/28borker.html?pagewanted=1&_r=2&hpw
http://www.nytimes.com/2010/11/28/business/28borker.html?pagewanted=1&_r=2&hpw
the owner of DecorMyEyes might be more than just a combustible bully with a mean streak and a potty mouth. He might also be a pioneer of a new brand of anti-salesmanship — utterly noxious retail — that is facilitated by the quirks and shortcomings of Internet commerce and that tramples long-cherished traditions of customer service, like deference and charm. Nice? No. Profitable? “Very,” says Vitaly Borker, the founder and owner of DecorMyEyes, during the first of several surprisingly unguarded conversations. “I’ve exploited this opportunity because it works. No matter where they post their negative comments, it helps my return on investment.”