While I think the company founded by the subject of the article, SCVNGR, is a pretty stupid concept that will eventually flame out, harping on revenue per employee in the first year of a venture back company is beside the point. Anybody looking for a immediate ROI would have bootstrapped and ignored VC cash from the start, VC money let's you build out the concept and scale (maybe even locking up the market in the process) and worry about profitability later. What would Facebook's revenue per employee be during their first three years of operation, in hindsight is there anybody that wouldn't give their left nut to be an early stage investor in them now? The idiocy of the individual business concept has little relation to the venture capital business model.