And now the FTC is cleaning up the last of it, going after one of the originators
http://www.ftc.gov/system/files/documents/cases/150126lindduncmpt.pdf
Clffinotes for the TL;DR crowd:
1) Guy pays big money for inclusion on Dr Oz show
2) Guy hides relationship with his own companies pushing the magic fat-burner of the week he promotes as a trusted guest "Dr" on the show
3) Guy gets owned by internet marketers who are better at SEO than he is :thumbsup: Wonders why he didnt get all the sales
4)Guy tries harder online, creates fake sites, deceptive claims, and false testimonials that attract FTC attention
5) Oz gets yelled at by Congress, stops promoting magic bullet weight-loss ingredients.
6) Guy gets sued by FTC, company shuts down, Wife/co-owner of supp company leaves him, FTC demands monies.
7) Internet Marketers continue slinging garcinia for another year or so before the music stops.
http://www.ftc.gov/system/files/documents/cases/150126lindduncmpt.pdf
Clffinotes for the TL;DR crowd:
1) Guy pays big money for inclusion on Dr Oz show
2) Guy hides relationship with his own companies pushing the magic fat-burner of the week he promotes as a trusted guest "Dr" on the show
3) Guy gets owned by internet marketers who are better at SEO than he is :thumbsup: Wonders why he didnt get all the sales
4)Guy tries harder online, creates fake sites, deceptive claims, and false testimonials that attract FTC attention
5) Oz gets yelled at by Congress, stops promoting magic bullet weight-loss ingredients.
6) Guy gets sued by FTC, company shuts down, Wife/co-owner of supp company leaves him, FTC demands monies.
7) Internet Marketers continue slinging garcinia for another year or so before the music stops.
