The Power of Belief in CPA Marketing

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Josh P

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Recently I’ve been getting more into CPA. One of the things I’ve learned through trial and error, is that if you can get your visitors to believe what you want them to, then they’ll be much more willing to complete the offer.
Say you’re promoting a DVD rental service (Blockbuster recently brought back their free trial affiliate program), if you can make the visitor think this is a really great deal, they’ll be more likely to sign up. How do you do this? Perhaps build your site in the fashion of a DVD rental review site, that goes through all the various programs and reviews them, then you’ll build logos and ethos with the visitor. By distancing yourself from the thought of making money from the visitor, the visitor will see you as a valuable resource in their search. If you can do this, then you can easily promote whatever you want as “the best DVD rental program (i.e. Blockbuster).
Assuming the role of a reviewer, giving pro’s and con’s, and perhaps even other people’s comments on the product (or just… well… make some up), you gain credibility in the visitors eye. Once you’ve got them to believe, you’ve made a conversion.
 
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Good shit. That is what I have been trying to with my sales copy. Take on the voice of an objective reviewer, and then tell what to buy.
 
Josh P said:
Recently I’ve been getting more into CPA. One of the things I’ve learned through trial and error, is that if you can get your visitors to believe what you want them to, then they’ll be much more willing to complete the offer.
Say you’re promoting a DVD rental service (Blockbuster recently brought back their free trial affiliate program), if you can make the visitor think this is a really great deal, they’ll be more likely to sign up. How do you do this? Perhaps build your site in the fashion of a DVD rental review site, that goes through all the various programs and reviews them, then you’ll build logos and ethos with the visitor. By distancing yourself from the thought of making money from the visitor, the visitor will see you as a valuable resource in their search. If you can do this, then you can easily promote whatever you want as “the best DVD rental program (i.e. Blockbuster).
Assuming the role of a reviewer, giving pro’s and con’s, and perhaps even other people’s comments on the product (or just… well… make some up), you gain credibility in the visitors eye. Once you’ve got them to believe, you’ve made a conversion.
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This is exactly what I tried to explain in my thread about writing sales copy a while back. Nice tip/post, and a good thing can't be said often enough. :)
 
One thing to add would be that you can actually be an affiliate for multiple products in this kind of scenario. Just because you recommend Blockbuster does not mean people might not click on Netflix or something else and sign up.

Another tip would be to find something somewhat positive and negative to say about each option. That makes it more objective than if you are filled with praise about one item and nothing but scorn for others.

For something like this if you approach different factors like distribution centers, depth of catalog, adult features available, or video games included in service, you might be able to find the one thing a customer was looking for.
 
waz67 said:
Haha, I actually tried just this with blockbuster and netflix:

Rent Unlimited DVD Movies by Mail with Online DVD Club Subscriptions

Didn't work too well though, couldn't make it cover the ppc costs. Probably should have written more reviewish style text, but I couldn't think of anything at the time. Plus the site has a pretty lame banner. Any other suggestions for making it work?
Click to expand...
Yeah, the Banner is cheesy.

Maybe make the list a little longer (the facts, or whatever). And also write a review, write how long it took for your favorite movies to get there, which ones you watched (add a personal opinion), add a personal touch in general, list bad & good things etc.

I would write something along the lines of:

I've always been a fan of SomeDVDRentalPlace, but recently I decided to give BlockbusterOrNetflix a Try. I was a little skeptical at first and my friends have been telling me horror stories about long shipping times, not getting the movies sent that they really wanted to watch [List more concerns that the buyer might have]. But since Blockbuster had their free Trial offer running, I really had nothing to lose. The sign up process was really easy, and after x minutes I was ready to go. I added some of my favorite TV shows like 24, House, Veronica Mars and the new movie X that I hadn't had a chance to watch at the movies. Then x days later I already got the movie X in the mail. While the movie did not live up to the hype, I was pleasantly surprises with the speed of Foobar. X days between ordering it and plopping it in into my dvd player? Not bad. My tv shows arrived shortly after that, and while I didn't have the time to watch them yet, I'm so far very satisfied with the time it takes for the movies to get here. But I gotta be honest, I don't like the way that X has a "wish list" and they send whichever DVD they have, I prefer Ys system. Add some more not so negative points, and try to only list ones that the other service does better.

That's why I would/will do.
 
Yea... add a little 200 word review beneath each.. .talk about what popular movies you got (scrape IMDB or something), what dates you got them etc..just make it seem real.
Bid .30, get just a 1% conversion, and you've broken even.
 
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