I don't see anything morally wrong with the price.
$5,000+ for seminars and industry specific training is common. The question would be does the product deliver on the $2k price tag. And that's open to debate (I haven't seen any of their products).
It's not about the cost to create the product. It's about the ROI. I'm not saying this stuff is worth the money, my guess is it's not, but just assuming it's a ripoff because of the price is pretty shallow thinking IMHO.
I've spent 4 figures on training (not IM) that has immediately paid for itself in the past.
-Scott