Thinking of starting a cpa offer, but having some concerns

bcc423

bcc423

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Dec 16, 2008
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I'm thinking about joining some network as an advertiser and opening an offer for e-mail submits (no zip or any other info aside from name,e-mail).

The problem is I need high quality leads. And lead quality is not just a matter of profitability. It's for a branded in-house list. So an inflow of shitty addresses would screw up my whole model.

On top of that, it's not a niche of general interest (not something like weight loss, making money, whiter teeth, etc.). So targeting would really have to be well-maintained. General leads are as bad as traps for me. They would decrease the quality of the list and tank the deliverability.

If I set up an offer, then I'm sure there will be affiliates who would be incentivizing signups using completely untargeted audience. That would result in higher number of complaints among other things.

I could set up a completely separate entity (different brand/domain/ip's/everything), pipe affiliate-generated leads into it, and then only transfer the good ones (after mailing to them for a month or so) into the main list.

But I would like to avoid doing so.

Is there a way to protect the funnel from this?

How do other advertisers do it?
 


The more required fields you ask, the more targeted your leads will be.

To filter fraud:

- Use only one network, that way if you see that affid 123 sends shitty traffic, you can ask the network to block it.

- When signing the contract with the network, make clear with your bizdev that you will not pay for shit or fraud traffic. (It helps if you provide proof that the traffic is bad)

- Choose the right network. The ones that have proven experience in the category that your offer belongs to. Some networks do best with financial offers others are more downloadable toolbars.

If you want really high quality leads... make the customers pay for something. Let's say, 'Complete guide to become a dance pro'. Charge 5$ for it and pay the affiliates 5$. That way gain quality leads at little cost.

Expect some fraud traffic, that is part of the game.

Good luck :)
 
Why not run the traffic yourself to your own offer?
Click to expand...

I'm already marketing it myself, and I have no intention of stopping.

If you want really high quality leads... make the customers pay for something.
Click to expand...

I thought about offering 100% commission and selling some kind of report to generate leads. That would probably close to eliminate incentive fraud by affs. But that would also seriously decrease the total number of leads.

I think there is a middle ground between having few really high quality leads and a bunch of crappy leads. And I'm trying to figure out how to get that middle ground.

With free leads, I think one way would be to only pay for leads that click through to at least 3 mailings after signing up. (mailings for free info, not offers). It would immediately filter out all non-targeted leads (but not fraud). But I'm not sure any network would even accept an offer like that.
 
I do not think any networks will work with that 3 mailing thing... people except to be credited the lead in real time, they do not want to wait weeks before making the proper adjustments to the campaign pushing your offer.

I'd for high quality leads if I were you... but still, I do not know what your business is, I might be wrong.
 
It wouldn't take weeks, but more like one week.
And people would be credited in real time, but the scrubbing would be really aggressive. Something like 60-75% of leads would be discarded.

It would actually be a pretty good setup because it would allow me to pay more to good affiliates while weeding out the bad ones.

An alternative would be to lower the payouts by 2/3rds and not scrub.

That would be bad for legit affiliates.

And even if I put all that info into the offer description to make sure affiliates know what to expect, I'll still end up with a lot of shitty leads.

I don't see a way of overcoming it aside from setting up a second brand.
 
bcc423 said:
It wouldn't take weeks, but more like one week.
And people would be credited in real time, but the scrubbing would be really aggressive. Something like 60-75% of leads would be discarded.

It would actually be a pretty good setup because it would allow me to pay more to good affiliates while weeding out the bad ones.

An alternative would be to lower the payouts by 2/3rds and not scrub.

That would be bad for legit affiliates.

And even if I put all that info into the offer description to make sure affiliates know what to expect, I'll still end up with a lot of shitty leads.

I don't see a way of overcoming it aside from setting up a second brand.
Click to expand...

I think without second brand if you put your offer on a public affiliate network you can be pretty much guaranteed to be burned. Think of your primary domains being popped in all sorts of questionable places and reported for abuse. If you have user-generated content (which I assume you do) they will vent their frustrations right on your primary brand site.

One option is to set up secondary brand email submit and just scrub it like crazy, but another option could be a short form with more fields that would raise the bar in how affiliates have to promote and the quality for you. In the end, you just have to test what type of offer would work best for you. My opinion is "middle ground" would be hard to find.

Keep us posted what you decide to do.
 
You should check out and try to talk to the owners of offers like swimming pool leads, window installment leads. They have fairly high payouts yet they've been running for years on Azoogle and a few other networks
 
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