Tip: Prequalify your traffic

[rgordon83]

Here is a quick and easy tip i wanted to share to increase conversions when direct linking to offers.

This tip works great for Zip submits, email submits, and downloads (toolbars etc.)

Since you won't have your own landing page you need to make your ad sell as much as you can. That's hard since you only have a limited number of characters to work with.

The key is to pre-qualify your clicks by letting users know what action they will have to take when they get to the offer page.

So if you are running a debt relief offer and you need the visitor to submit their email to get paid, make sure your ad tells the person that they need to submit their email. here are some generic examples:

Free Debt Help
We've helped 1000's with debt.
Enter your email & learn how

or

Pimp Your Profile
thousands of myspace layouts
All with our free toolbar download

If it doesn't tell me that i need to give that info and the user gets their and sees the email, they will be more likely to leave. But if they knew that when they clicked the ad, then they are more willing to give that information...

True your CTR may slightly go down, but your Conversion rate will go up and your campaign will be more profitable.

I've A/B tested this before with ads that indicate the action needed and i found that the ads that say the action can get a 10%-15% higher conversion rate for the same exact offer. Sometimes more.

hope that helps...

 

[EliteCommission]

Nice Tips. I'll have to pass them along.

 

[KHyuga]

Yeah it works. I've tested this before as well.

 

[tmoney]

users are dumb. you ALWAYS have to tell them what to do.

 

[benebenebene]

but this could fuck up your ctr (which could be more important than the conversion rate)

 

[rgordon83]

but this could fuck up your ctr (which could be more important than the conversion rate)

I would rather have more qualified clicks that convert, and a slightly lower CTR, than huge CTR, but low conversion rate.

 

[symptic]

I would rather have more qualified clicks that convert, and a slightly lower CTR, than huge CTR, but low conversion rate.

It's all a matter of number crunching. If it's costing less per dollar of profit to run the 'pre-qualified' ads then keep with it, and if the [potential] CPC raise is too high using this method, revert back to more keyword enhanced ads or whatever else you find effective to snag a higher CTR.

 

[DirSP]

ecpc = $$

 

[audax]

but this could fuck up your ctr (which could be more important than the conversion rate)

That's why you A/B test both ads and see what nets you more profit:

1. Lower CTR, higher conversions
2. High CTR, low conversions

Crunch the numbers and figure out where you make more money.

Good tip rgordon.

 

[benebenebene]

perhaps it works like this, but I guess it's harder to scale a low ctr ad

 

[rgordon83]

perhaps it works like this, but I guess it's harder to scale a low ctr ad

Well there is a difference between low CTR and lowER ctr. it may lower your ctr by .5% and raise conversions by 10%. that can be a good trade-off. As mentioned above. A/B test it....

 

[cardine]

What search engine are you direct linking to for zip/email offers?
I've found that Adwords gives you a $10/click low quality score slap, and Yahoo outright denies them.

 

[fwakes]

Are you do direct linking the email submi offer on Adwords? I thought there are 2 problems direct linking email submit offer on Adwords?

1. Disapproved for Pop Up
2. Get slap for Poor QS

Nice to join WickedFire