Tips for Partnering w/ Premium Domain Owner

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Avalanche

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Jun 27, 2006
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Came across a premium domain in my market which I could probably not afford, and the site is owned by somebody who has had a site "in development" since '98. Was thinking about approaching this person with an offer to help them monetize the site for a cut. Type-in traffic alone would produce money even if I just framed an offer on the site but this guy has nothing going on and it is the most obvious domain possible for this niche.

Problems I see is if someone didn't realize they could have been making money on this site for 10 years instead of trying to (poorly) program it from scratch, then there's a good chance they'll also pass on an easy winner of an offer or screw up what we're doing -

Even if he turns me down for this, there are a few other parked domains owned by individuals (not big investors) where this might be worth a shot.

If it did work out, do you typically create the affiliate account through a 3rd party? Do networks ever split payments if there is a partnership?

Any advice on how best to handle kicking in on ad costs if we do paid search?

I know a contract will be required for this, but I don't want to pay an attorney to figure all this out their first time. If anyone cares to pm the name of a good attorney versed in business arrangements between affiliates and/or web ventures, that would be excellent as well.
 


Most big time domainers are getting high enough revshare on their PPC feed that affiliate marketing isn't really an interest.

Most small timers are turned off by the idea of a revenue-share agreement (lawyers, ect).

You're much better off trying to buy the name and monetizing it yourself. If you can't afford it, sell the option to a big name or finance through a domain financing group.
 
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