Tool to sell leads

avatar33

avatar33

e-Hustler
Dec 5, 2009
3,838
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48
Calgary, AB
Ok I'm gonna try to ask a serious question on this forum, even though I have little hope.

I'm looking for some kind of tool that would allow me to sell leads to external clients. I have this website in the investment niche that is getting a lot of leads and the affiliate programs I'm involved with SUCK big time.

Ideally, I would like a tool that sends an email to the interested companies when a new lead comes in (They'd have to sign up first obviously). They log in to my software, see the PARTIAL lead details, and decide if they want to buy it or not. What I would love even more is if there was a way to implement a bidding system, say I'd start the price at $50 for the lead, and let the interested companies bid on it for 24 hours and it'll go to the highest bidder. Anything available out there that's remotely close?
 


Andrew Scherer said:
Aren't there any companies that you can contract with to take your leads? Hot leads need to move fast, you don't have time for auctions.
Click to expand...

Yes I actually found 1 company who is interested but they're offering $25 per lead. I know some of the leads are probably worth that, but others are worth $2,000 or more. Like I said it's in the investment space someone with a 20k portfolio isn't worth the same as someone with a 500k one. I was thinking a bidding process that involves a few different vendors would bring me much more $$ per lead since those fuckers would be bidding against each other and each one would go up as high as their cost-per-acquisition I imagine.

I agree that leads need to move fast or they die, which is why I thought of doing short 12-24 hour auctions, but you're right some companies might get pissed off by the auction process and would rather get the lead right away. I could ditch the auction process and sell them at a flat rate, just thought I'd test it out first...
 
I agree with @andrewscherer. I doubt any of these companies would be interested in cold leads( or stale leads). Hot leads is money for these companies.
 
If your leads include portfolio size can you negotiate price by a percent of the portfolio?

And how hard have you gone after potential buyers directly? If you can get a handful of interested buyers into a bidding war you'll probably be able to up your lead price.

You can try giving a few leads for free and if they're good they'll want to pay more.

You could also try what's-his-name's strategy of directing recorded calls to the buyer and negotiating a big payout but only on conversion.

$.02
 
i'm going to agree with what has already been said above. Instant leads are the best, and you can ask for a higher price than day old leads (kinda like donuts), this is because if a potential client fills out a lead form then there is a good chance that they have filled out every other lead form they came across while shopping around. (I have talked to people who were pissed off that they are getting a fuck ton of calls. and it's because they filled out every lead capture page and then each lead capture pager sells it to 5-10 other sales companies, so obviously their phone line going to get gang raped by telemarketers, but they don't think about this when filling out the request price quote forms.) So fresh leads is a must and instant is best, if all these other companies are calling the client then even being 20 minutes behind can be the difference between a sale or not, if all products/ pricing are similar then the client also tends to develop a bond with the first person they talk to, so even if the client is shopping around the first guy to contact them has the advantage.

Also the bidding thing might not be appealing to your buyers. The highest bidder in that case may not be your best/ most loyal/ repeat customer. It's better to develop a good relationship with a buyer who can depend on you to deliver leads and you can depend on them to buy from you on a consistent basis. Then you can look for a better buyer on the side (like my cheating whore wife) who will offer you more money and or more likely to be a consistent buyer. (try to do this on the DL without burning the bridge with your current buyer)

Another idea is if you have a good lead source, can you get licensed as a sales rep and close the deals yourself. Or cherry pick the big money leads and find a sales rep who is willing to do a commission split with you, if you don't like selling. you might even need to get licensed first and then you could be in a better position to do a commission split with another rep, ie real estate

[ame]http://www.youtube.com/watch?v=p9zf8wdzB0U[/ame]
 
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