Top 20 Most expensive keywords per Google

justo_tx

justo_tx

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Dec 19, 2008
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Dallas, TX
Mostly common sense but a few interesting ones in the list....

What Are The 20 Most Expensive Keyword Categories In Google AdWords? | TechCrunch

tl;dr version:

The top twenty keyword categories that demanded the highest costs per click are:

1. Insurance (example keyword: “auto insurance price quotes”)
2. Loans (example keyword: “consolidate graduate student loans”)
3. Mortgage (example keyword: “refinanced second mortgages”)
4. Attorney (example keyword: “personal injury attorney”)
5. Credit (example keyword: “home equity line of credit”)
6. Lawyer
7. Donate
8. Degree
9. Hosting
10. Claim
11. Conference Call
12. Trading
13. Software
14. Recovery
15. Transfer
16. Gas/Electricity
17. Classes
18. Rehab
19. Treatment
20. Cord Blood <--- (somebody is probably going to be pissed this was outed)

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That article is a load of bollox.

I have many sites in insurance and legal fields and the legal keywords are a country mile more expensive.

Small example:
Car Insurance (app CPC £5.61)
Personal Injury (app CPC £37.29)

I'm working on legal keywords with £50+ CPC ($80+) so again this data is way off.
 
For one keyword that was related to insurance one company was paying over $100 per click, which is AMAZING.
 
Whatever happened to mesothelioma?

For the longest time I couldn't figure out why that keyword is worth so much. After a bit of research, I learned it's a type of tumor you can get from working around asbestos. Lots of people may be exposed to asbestos tiles inadvertently, because ceiling tiles predating the 1980s often had asbestos in them. You need a professional service costing thousands to get them off the walls safely. If you take them down yourself, you could get sick. Oops!

All this means mesothelioma must be a lucrative keyword for greedy, ambulance-chasing lawyers.
 
BlueYonder said:
Whatever happened to mesothelioma?

For the longest time I couldn't figure out why that keyword is worth so much. After a bit of research, I learned it's a type of tumor you can get from working around asbestos. Lots of people may be exposed to asbestos tiles inadvertently, because ceiling tiles predating the 1980s often had asbestos in them. You need a professional service costing thousands to get them off the walls safely. If you take them down yourself, you could get sick. Oops!

All this means mesothelioma must be a lucrative keyword for greedy, ambulance-chasing lawyers.
Click to expand...

meso is constantly above $80, no matter what QS u get. Its like a min bid. If you get 1 guy, literally 1 guy claim the settlement from the lawsuit, you are done. I heard its like $XXXX-$XXXXX per claim.
 
mesothelioma is the king of highest paying keywords

also, those are "keyword categories", not the highest paying keywords. and info graphics are retarded more than half the time.
 
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