Tracking lead for local SAT prep company

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battlefork

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May 21, 2008
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I'm thinking of running a campaign for a local SAT prep company. Courses vary from a standard $1000 SAT course to $100-an-hour consulting. I'm thinking 10%-15% (not yet negotiated)

The problem is its website sucks. People must call them to get a free review session (to pitch students to sign up for the courses actually). I may place another phone num on the LP, or create an online form, but I'll have no idea if ppl really sign up for a course after a review session (and they can shave it).

Any idea how to track it? Or get them to pay for "review session" lead instead. But the commission could be much lower since I don't know the conv rate of the review session.

Thx
 


Note:

I'm not in the US. The market here is very small. It has like 2 ads on Facebook/Adwords (Princeton Review and Kaplan are big guys and don't run IM campaign).

The company I'm going to work with is small and new, so I can negotiate with them easily.
 
set up a different phone number

do quality control on the leads and follow up.

set up a separate bank account and have them sign a contract not to co-mingle the funds.

sounds like a pain in the ass but if it's lucrative enough it's worth it
 
I honestly would sell on conversion. I'd do a lead capture then sell the the leads. There's no way you can verify if they made conversions on the data you sent them and they could leave a few off pretty easily. So just get a lead capture for and post them the data. You could get something like has offers free solution to do you tracking of clicks->leads then just host your own lead form in there with a conversion pixel on the thank you page. With little tech knowledge you could have this all setup up in a couple days.

There are ways you can track calls but if you're going to go that route I'd charge for incoming calls again not conversions.
 
Smaxor summed it up, doing lead captures seems to be the best option for this to assure that you provide them with leads and they are responsible for paying you for the leads. Works both ways. :)
 
Oh and as someone with some experience in the "tutoring industry" - get paid up front for anything over $100. Don't hand them a single thing unless they are paying you.

In so-cal these places are a dime a dozen and usually Asian owned and all cash. They will stiff you, lie to you and rip you off at every chance they get.

So just be warned if it's a cash business and you aren't familiar with the "culture" don't think the business owner isn't going to screw you just because they are a great talker and seem like a very nice person.

It's the cash businesses that are most likely to screw yoｕ．
 
when you speak to them, find out how many phone calls or inquiries they get.
What's the conversion rate per inquiry and then go from there.
 
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