I'm currently running a PPC-->Affiliate campaign that has been very successful. I am converting at 300% in Yahoo and about 150% in MSN. I have the same campaign set up in Adwords, yet it's -200%. I've run into this before and was just wondering what other people would suggest as far as trying to make the campaign positive, or as an explanation why a campaign would work very well in Yahoo/MSN but abysmally in Google. My wife suggested that perhaps the users of Google are more sophisticated and thus are not as likely to buy the product, but I'm just not buying it. I know you can't give specific suggestions without knowing the niche, but I'm not looking for some specific explanation or suggestions, but rather a general explanation or suggestion as far as tweaks that need made to a campaign that you have successfully started in Yahoo and are moving into Google.
A few specifics: Each campaign (MSN, Y!, Goog) has the exact same landing page (different subdirectories on the same domain). All 3 campaigns have the same adgroup with the exact same keywords. The bids are the same for all kw's across engines. On MSN, I get the least number of clicks (standard), Yahoo is the 2nd, and Google gets the most clicks. The problem is that while I get about 5x the traffic from Google that I do from Yahoo or MSN, I get less than 1/3rd the conversions. I've ran this campaign for over a week at 300% profit in Yahoo and can't figure out why my Google traffic won't convert: Same landing page, same offer, same keywords, same bids. Maybe it is just an anomoly, or maybe my sample size is not large enough, but I paused the campaign after a week of losses in Adwords since it was doing so well in MSN/Yahoo at the same time. Ok, go:
A few specifics: Each campaign (MSN, Y!, Goog) has the exact same landing page (different subdirectories on the same domain). All 3 campaigns have the same adgroup with the exact same keywords. The bids are the same for all kw's across engines. On MSN, I get the least number of clicks (standard), Yahoo is the 2nd, and Google gets the most clicks. The problem is that while I get about 5x the traffic from Google that I do from Yahoo or MSN, I get less than 1/3rd the conversions. I've ran this campaign for over a week at 300% profit in Yahoo and can't figure out why my Google traffic won't convert: Same landing page, same offer, same keywords, same bids. Maybe it is just an anomoly, or maybe my sample size is not large enough, but I paused the campaign after a week of losses in Adwords since it was doing so well in MSN/Yahoo at the same time. Ok, go:
