Understanding Backlinks

REIMktg

REIMktg

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Feb 12, 2010
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California
I am researching the backlinks on the site http://www.foreclosureuniversity.com . It appears they have 29,000 backlinks and the ones that I saw are mostly from archived unrelated content on the back pages of some San Jose news site. They put the link at the bottom of the page and then another link to the right of it to sanjose.com/realestate.

Questions:

1. Unrelated content on the linked page but it has the links placed inconspicuously on the bottom of the page and has a more credible link (sanjose.com) next to it. Does the more credible link next to it lend some of its weight to the foreclosureuniversity link?

here is an example of one of their backlinks

Metroactive News & Issues | Mobutu Sese Seko

2. How important is the age of domain name? If I take a domain I own that was started 5 years ago, call it xyz.com and then add 30,000 pages of unrelated content to xyz.com with the links at the bottom, then link build using traditional blog posts etc to xyz.com say for maybe 500+ natural links how effective would that be?
2a. Would that be just as effective if I did this on a new domain name and not a 5 year old name? Is it the age of name registration that matters or the age of the active site on that domain?

Thank you for any input.
 


Understand the value of a PR before you can understand the value of the content.
Site age is important if you are targeting a niche which is flooded with webmasters trying to make it big.
Whatever you do, make sure that your backlinks have quality more than quantity. But I would be lying if I said you should not pay attention to quantity as well.
 
It appears these 29,000 backlinks are all PR zero - so in this case the vast number of PR zero trumps lesser quantity of a higher PR?
 
Dude, if you went out getting good back links from sites that were PR2-8 you could dominate your niche. Google assigns a value based on the PR of a site which most people refer to as link juice. There are tools like sheerseo that will tell you how much link juice is being passed by each back link.

You would be surprised when you saw how much is passed with a back link from a high PR page where your links resides. You will get to the most benefit to make sure your links are on the page that has the PR.
 
All PageRank values come from querying Google. I have my own script in
Perl that does it en masse. You say that most of his links are PR0, but really,
how many of the 29,000 did you check? If he has just a few PR6's that
would be all he needs.

The back links that you see with siteexplorer.yahoo.com are NOT the same back links
that Google is counting. Google does not use yahoo.

I have links in yahoo that were removed/deleted years ago. It is not accurate.

Sorry for all this bad news, you want high PR links, see me.

Bompa
 
Thank you for the, each of you, for the input.

I am trying to start from scratch - is there any reasonable chance of ranking my site for the word "foreclosure" or "short sale" or "loan modification" - or are these simply too difficult and I should work on more specific keyword phrases?
 
I am in a very very closely related field for my 9 to 5 job and do SEO work as part of my job.


Since I can't afford a google penalty my super white hat approach is.....


My suggestions is to start trying to rank immediately with the 'long tail' keywords (4 and 5 word phrases) while slowly building links for the super competitive terms - foreclosure etc.
 
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