i didn't go see the photo but i heard it was actually a picture of ryan eagle. Now that I see it I don't see what the big deal was. It clearly isn't ryan, not even a guy that looks like him. Just a guy posing like ryan usually poses. It's a good print ad and clearly has nothing to do with ewa so whats the big deal?
The whole point is the model has a beaky nose, hence the reference to Ryan Eagle, commonly referred to as The Birdman.