Use Of Ad Blocking Is On The Rise



if you havent been blocking ad's for the last 5 years, you prob wont start now
 
dmnEPC said:
if you havent been blocking ad's for the last 5 years, you prob wont start now
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Not true. Think of the typical user... most don't even know that ad-blocking exists.

Once Facebook starts rolling out video ads, people are going to complain, and more of the general 'clueless' type of users will become aware of adblockers. These 'clueless' users are the ones clicking on my adsense ads.

If you are tech savvy and have an adblocker installed... there is a 99% chance that you probably won't click on my adsense ad even if the blocker was not installed.
 
ShadowCaster said:
Um, host the aff banners yourself, so that the user has to block them manually?
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I think most of us are doing this already... sent through a script to conceal/hide referral data. (with the added benefit of getting around adblockers)

This is what I wanted to discuss... ways of getting around the use of ad-blockers and no-cookies users.
 
What if I told you that you don't want people who aren't intending to buy your shit clicking on your ads anyways. Sure, maybe you'll miss a few potential customers too, but this is a good thing IMO... You're just going to have to rely on better marketing through testing and optimizing.
 
DorianWar said:
Once Facebook starts rolling out video ads, people are going to complain, and more of the general 'clueless' type of users will become aware of adblockers.
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see youtube ;)
 
skohh said:
What if I told you that you don't want people who aren't intending to buy your shit clicking on your ads anyways. Sure, maybe you'll miss a few potential customers too, but this is a good thing IMO... You're just going to have to rely on better marketing through testing and optimizing.
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Have to disagree here... for CPC and CPM ads that I'm hosting on my sites... I don't care what the user/buyer intent is. I want max impressions/clicks.

Maybe I should have been more clear... I'm looking at this from a publishers position (content sites).

I'm not looking at this from the advertisers point-of-view. (but that's a good topic also)
 
Just means people won't be able to use quick and dirty banners/ad blocks anymore.

I've been saying for almost 2 years, CTA in content, content as the CTA.

Read some Seth Godin ...
 
cardine said:
Is that how AdBlock detects ads? When the GhostRank ad first started showing up I noticed AdBlock would block them even though the ad was hosted on WickedFire.
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It uses hostnames/ips, url paths, html element names, css rules etc to block.

It's pretty easy to detect using js, if you want to funnel users to alternative content etc, i.e. instead of showing an adsense block, show a custom banner (using non obvious div block/image names etc).
 
DorianWar said:
Have to disagree here... for CPC and CPM ads that I'm hosting on my sites... I don't care what the user/buyer intent is. I want max impressions/clicks.

Maybe I should have been more clear... I'm looking at this from a publishers position (content sites).

I'm not looking at this from the advertisers point-of-view. (but that's a good topic also)
Click to expand...

Oh yeah, in that case, you're shit out of luck. Sorry totally misunderstood. I would look at other ways to monetize your traffic, there has to be a way!
 
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Sorry to break it to you bro but you may want to fix that.
 
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