Users don't buy during the day?

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AdBot

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May 25, 2010
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Whatsup all,

I'm a newbie here, just getting back into AM after about 11 years off! I had some pretty good success but that was back in the 90's when you scrape chatrooms for email and AOL had no rate limits! Writing all those scapers and programs got me where I am today (web development ;).

Anyway, I was testing out some targeted AM by buying ad space on a niche site - getting good click-thru (~1.86%) but no sales. I'm advertising on a site that gets a lot of users that are at work. Makes me wonder, I give the user the lead to the site but they are at work. Most people aren't in the position to get their wallet out and go shopping at work so they either send themselves a link to the site or they remember the domain name (the advertisers domain, not mine). The problem there is that my referral is now gone. So I've payed for all these daytime clicks-thru for nothing.

I'm wondering, for certain targets, scheduling night and weekend ads may be best. Has anyone had this problem?
 


It varies depending on the product and niche obviously. I've ran campaigns where I only had sales between 8am-12pm during the weekdays, couldn't get any sales after work hours or on the weekends. Not everybody at 'work' actually 'works', most people infront a PC will try to do anything but 'work' if they can. It all varies though, there's no one answer to every question.
 
Buy the ads during all times of the day and test and see which hours the most conversions occur.

If you do this, spend a fair amount of money and still get no conversions the issue is probably not the time of day. Your offer sucks, your landing page sucks, or you ad (although getting a high CTR) isn't targeting buyers. Change and test all of three of them.
 
cardine said:
Buy the ads during all times of the day and test and see which hours the most conversions occur.

If you do this, spend a fair amount of money and still get no conversions the issue is probably not the time of day. Your offer sucks, your landing page sucks, or you ad (although getting a high CTR) isn't targeting buyers. Change and test all of three of them.
Click to expand...

What he said. Burn through some dough and mix it up with the different days of the week and different times throughout the day.
 
I notice B2B offers often dont do well right before work or at lunchtime. I think people are not thinking about work then.

Might be a good time to try B2C offers.
 
AdBot said:
So I've payed for all these daytime clicks-thru for nothing
Click to expand...

What makes you think this traffic must convert for you? It does not convert because you have either poor creatives or wrong site targeting. Maybe try to target more sites to find the ones that really work for you. If not improve your lp and creatives.
 
Who's your target audience and where and when do they mess about online?

Blue collar, white collar, male, female, 20 something, 30 something, 40, 50, 60 something, active, sedentary, day shift, swing, graveyard, blah, blah, blah - every demographic has patterns to when they surf and shop. The products they buy sell along those same patterns.

Does your product match the user base of the site you're currently advertising on? Any way you can convince them to bookmark your landing page? A cookie isn't going to follow them home...
 
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