Visitor tracking, Advertising, Conversion, Analysis

[Jake1125]

We'd like to track our conversions, to determine which advertising projects are successful.

Ideally, after a few months of online interaction with a lead, we make a sale. At that time, we'd like to report on which advert attracted the customer, whether they joined our email list, Which email messages were clicked, which advertising venue (FB, POF, TV etc) generated the original lead etc..

This is way beyond what Prosper202 can do.. It will probably require cookie tracking.. We don't expect 100% accuracy (some users disable javascipt and cookies etc), just some reasonable info to help with decision-making.

Any ideas? Are there self-hosted scripts available to do this?

Thanks for any advice!

 

[acidie]

Any ideas? Are there self-hosted scripts available to do this?

I doubt there are free ones available, although I could be wrong.

I would look at CRM (customer relationship managers) for what you want, since this is part of what they are for.

 

[imkazu]

Have a look at sugarcrm; its one of the bigger open source crm sw out there.
create custom variables you need to track, and submit those to sugarcrm.