Want to learn how to maximize $/per customer?
Just watch Blizzard Entertainment and their World of Warcraft game.
If you don't know what WoW is, it's one of the few online role playing games (MMORPG) that still use a subscription-based model.
In the MMORPG world, income generation models generally look like this:
free-to-play: Download and play the game, access to additional content/items/etc can be purchased via micro-transactions.
buy-to-play: Buy the game and have unlimited access to all content.
pay-to-play: Buy the game and pay a monthly subscription fee to have continued access to the game.
Blizzard is now the only company to have a game that is implementing all three models.
First, their customer buys the initial game pack. $20
Then, their customer pays to get access to the game world. $15/mo
Then, their customer purchases expansion packs. $40-$60
Finally, they're implementing an in-game store where their customer can buy access pay-to-use content through micro-transactions. $15+ per item
Obviously I used to play, but haven't for a good while. Game was shit a long time ago. But what Blizzard has done is truly impressive from a marketing standpoint. Not only are they basically quadruple-dipping their customers, but the customers are thanking them for it!
If you want to learn how to build a cult-like following for your shit and exploit them to the max, these guys are certainly the ones to watch - it's truly mind-blowing, in my opinion.
Just watch Blizzard Entertainment and their World of Warcraft game.
If you don't know what WoW is, it's one of the few online role playing games (MMORPG) that still use a subscription-based model.
In the MMORPG world, income generation models generally look like this:
free-to-play: Download and play the game, access to additional content/items/etc can be purchased via micro-transactions.
buy-to-play: Buy the game and have unlimited access to all content.
pay-to-play: Buy the game and pay a monthly subscription fee to have continued access to the game.
Blizzard is now the only company to have a game that is implementing all three models.
First, their customer buys the initial game pack. $20
Then, their customer pays to get access to the game world. $15/mo
Then, their customer purchases expansion packs. $40-$60
Finally, they're implementing an in-game store where their customer can buy access pay-to-use content through micro-transactions. $15+ per item
Obviously I used to play, but haven't for a good while. Game was shit a long time ago. But what Blizzard has done is truly impressive from a marketing standpoint. Not only are they basically quadruple-dipping their customers, but the customers are thanking them for it!
If you want to learn how to build a cult-like following for your shit and exploit them to the max, these guys are certainly the ones to watch - it's truly mind-blowing, in my opinion.
