Week one with Adwords PPC failed.
My main problem was I'm paying an average of $2 per click on a product that only pays $26 per sale. A sales ratio of 1:13 to break even is pretty unrealistic.
What do you guys do when you have 100 targeted keywords, but 90% of your keywords charge a lot more than your estimated earnings per click? And the other 10% that fit in your price range generate miniscule impressions and miniscule clicks.
Do i need to find a niche that has less competition? Is a quality score of 7 too low? Are click thru rates of 1%-3% too low? Do you suggest trying to add more keywords, even if they aren't very targeted (I'm not even sure this is possible for its a very small niche that doesnt generate much traffic)?
What else i learned:
Don't put the word "Free" in your ad, if the customer has to pay for shipping and handling. It generates a lot of traffic that doesn't want to to open their wallets. The surprising part was that I had a higher CTR when i removed the "Free" word. More people clicked on the ad, when they knew they had to pay an X amount for s/h! And that's when i finally generated my first sale.
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Week two - I found a new product that i like. It only pays about $21 per sale, but its niche seems to have a lot less competition and i should be able to produce a larger variety of targeted keywords. This niche also seems to generate a lot more traffic compared to my last niche. I'm guessing i can achieve a sales ratio of 1:75. So as long as i keep my keyword bids under $0.28 i should be able to break even. With a little testing, hopefully i can pinpoint a more accurate sales ratio and epc - and hopefully increase my bidding price power.
Right now I have about 100 keywords - I should be able to expand to over 200 keywords. 60% of the keywords charge too much - between $0.50 to $2.00 a click. The other 40% are within my price range and seem to generate a decent amount of impressions. So hopefully these few words can generate a decent amount of impressions/clicks.
Right now im linking straight to the sponsor and achieving a quality score of 7. In a day or two, i will test sending traffic to a landing page.
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I think i'm heading in the right direction, but will go really slow and take my time. I'll try to post some results in a week or two. Any advice?
My main problem was I'm paying an average of $2 per click on a product that only pays $26 per sale. A sales ratio of 1:13 to break even is pretty unrealistic.
What do you guys do when you have 100 targeted keywords, but 90% of your keywords charge a lot more than your estimated earnings per click? And the other 10% that fit in your price range generate miniscule impressions and miniscule clicks.
Do i need to find a niche that has less competition? Is a quality score of 7 too low? Are click thru rates of 1%-3% too low? Do you suggest trying to add more keywords, even if they aren't very targeted (I'm not even sure this is possible for its a very small niche that doesnt generate much traffic)?
What else i learned:
Don't put the word "Free" in your ad, if the customer has to pay for shipping and handling. It generates a lot of traffic that doesn't want to to open their wallets. The surprising part was that I had a higher CTR when i removed the "Free" word. More people clicked on the ad, when they knew they had to pay an X amount for s/h! And that's when i finally generated my first sale.
-----
Week two - I found a new product that i like. It only pays about $21 per sale, but its niche seems to have a lot less competition and i should be able to produce a larger variety of targeted keywords. This niche also seems to generate a lot more traffic compared to my last niche. I'm guessing i can achieve a sales ratio of 1:75. So as long as i keep my keyword bids under $0.28 i should be able to break even. With a little testing, hopefully i can pinpoint a more accurate sales ratio and epc - and hopefully increase my bidding price power.
Right now I have about 100 keywords - I should be able to expand to over 200 keywords. 60% of the keywords charge too much - between $0.50 to $2.00 a click. The other 40% are within my price range and seem to generate a decent amount of impressions. So hopefully these few words can generate a decent amount of impressions/clicks.
Right now im linking straight to the sponsor and achieving a quality score of 7. In a day or two, i will test sending traffic to a landing page.
-----
I think i'm heading in the right direction, but will go really slow and take my time. I'll try to post some results in a week or two. Any advice?
