What are you currently reading?

I'm currently reading Influence: The Psychology of Persuasion by Robert Cialdini. A must read for anyone in the AM game.
 


The Double Helix... boring ass discovery of the DNA molecule.. I have to read it for my social science class :X

That book will be exciting once you figure out how much LSD they were taking to come up with the double helix.

Currently reading Crush It, by GV and 50th Law, By Robert Greene and....50 cent.
 
Just finished reading 'Soccernomics' by Simon Kuper, an interesting 'Freakonomics' type book whether you like soccer or not. Before that read 'The online advertising playbook' by Joe Plummer - not bad. Agree with Thuxen above that 'Influence' is well worth reading as well.

Just started reading 'Search: How google and its rivals rewrote the rules of business and transformed our culture' by John Batelle - seems ok so far, only a couple of chapters in.
 
I think TV sucks so pretty much read a lot. Just finished

Fall of an All-American Boy and His Multimillion-Dollar Cocaine Empire by Mark Bowdon - very entertaining

Foot Soldier by Roscoe Blunt - daily diary of a foot soldier in WWII - pretty well written and total page turner ( there's a great part in the end where a bunch of GI's get totally blasted on some schnaps they find in a farmhouse and then all of a sudden have to fight some germans while being completely hammered. )

Public Enemies by Brian Burrows - it was decent
 
I finished Dan browns - Lost symbol recently - and its not good
Currently Reading WHY WE BUY
 
Positioning - the battle for your mind by Al Ries & Jack Trout.

Oh and read Ready Fire Aim by Michael Masterson if you want to see how he created multipple $10 million + businesses (and $100 million dollar businesses too).
 
fiction: fight club by chuck palahniuk for the 5th time.
non fiction: the 50th law by robert greene and 50 cent. its basically about fear and the work hustle. rather interesting.
 
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Isis Unveiled
 
"How To Get Rich" by Felix Dennis is a great book.

That book is really good, you'd never think it would be with the title and the pic of him in the orange socks.. but that dude keeps it real, from real world fuck ups, to coke binges, to high price hookers...

Felix dennis is the truth. He lets you know that its all about mind set, not about the quick buck.. But if that doesnt grab your attention. the dude is the fucking owner or MAXIM!

Good read.
 
Starting Alexander of Macedon by Peter Green.

This will be the third book I've read about Alexander the Great. The guy was absolutely amazing.