What converts better for you?

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I have always had better luck with zip submits. They pay lower, of course, but they are easier and people don't feel like they are giving out personal information, even if it is something as simple as an email address. Just my personal experience though.
 
Incentivised email converts the best, but if you can't an incentivsed email/zip offer I prefer zip code.
 
I would also agree that it would be best to test out both. How each one converts depends really on how you do it or promote these offers.
 
The payout is not good in zip/email submit, so will you promote the zip/email submit by PPC?
 
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